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App Store Optimization
Rated 3.5/5 based on 140 Votes customer reviews

App Store Optimization Training

Learn to make your app more visible, increase the number of quality downloads in Play Store and iOS.Learn best to use keywords and frame titles to put your app at the top of search engine rankings

  • 20 hours of Instructor-led classes
  • Beginner to Advance level
  • Immersive hands-on training
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Modes of Delivery

Key Features

20 hours of Instructor-led training sessions
Immersive hands-on learning
Grasp the fundamental concepts of ASO including factors affecting it
Learn about keywords, localisation, other techniques to optimize app listing to improve traffic
Understand the techniques to improve search engine ranking for applications
Our ASO specialists will guide students in implementing the technology for future projects

Description

Apps are the buzzword now and each day thousands of apps get added to app marketplaces such as iOS and Google Play Store. As an app developer, how would you get your app noticed and ensure maximum downloads beating competition from the 1.5 million apps that are already there? How will you ensure a higher number of quality users without spending much on revenues? You can do so by engaging in Zeolearn’s App Store Optimization course that teaches you everything you need to know to make your app stand out and receive quality downloads.Our course, teaches you through a blended learning approach of practicals and theory, how best to use App Store optimization to organically increase your downloads on the two biggest sources of free traffic viz, the iOS App Store and Google Play Store. By the end of this course, you would have learnt about keywords, localisation and other techniques to optimise your app listing to attract traffic and ultimately increase downloads for your app.

Here’s what you will learn!

  • Learn how to make your app more visible and increase the number of quality downloads in Play Store and iOS
  • Learn how best to use keywords and frame titles to put your app at the top of search engine rankings
  • Learn all about localization strategies that will get you downloads in non-English speaking  countries
  • Learn how to choose the right visuals and icons that will make your app stand out against the competition

Is this course right for you?

Mobile app and game developers, publishers and marketers, entrepreneurs and even students who wish to become app developers will find benefit in this course.

What do you need to be familiar with?

There are no prerequisites for this course.

Curriculum

  1. Understanding ASO
  2. The ASO process
  3. iOS and Google Play Store
  4. AOS variables
  1. Appcod.es
  2. Searchman
  3. AppStoreRankings
  4. Straply for Keyword Research
  1. What is Keyword Research
  2. Benefits of Keyword Research
  3. ASO tools
  4. Using Google Keyword Tools
  5. Using Straply
  6. Using SearchMan
  7. Filtering Keywords
  8. Localization
  1. On Page ASO Factors
  2. Off Page ASO Factors
  3. Conversion Assets
  4. Monitoring Performance
  5. iOS Search algorithm
  1. Google Play Optimization
  2. Visualize your Keywords
  3. Increase ranking
  4. Using SEOQuake
  5. Link Building Map
  6. Links to avoid
  7. What links to get
  8. Piggy back content
  9. Practical ASO for Google Play Apps
Icons and conversion
Screenshot Optimization
  1. Attracting organic traffic
  2. Importance of conventional SEO
  3. Ratings and reviews
  4. Number of downloads

Frequently Asked Questions

As an app developer, your primary aim would be to generate revenue by ensuring maximum downloads for your app. But with millions of apps in the market, and with many having money for advertising, how will you ensure that you stand out from the competition, and increase downloads without compromising on cost? Through App Store Optimization.Knowing the correct techniques of ASO can help you create titles, graphics and keywords that will attract more traffic to your app organically. Zeolearn’s course will teach you these techniques through a series of theory and practical-based lectures so that you can control off-site factors and increase the visibility of your app.
After completing our course, you will be able to:
  • Know how keywords, visuals and off-site factors affect ASO
  • Perform ASO for Google Play Store and iOS
  • Increase downloads by creating perfect titles and app icons
  • Localize without much effort
  • Use keywords that are unique and will increase your search engine rankings
  • Use reviews and ratings to increase traffic to your app
Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will perform ASO for an app in Google Play Store and iOS with full support from your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.
Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.
You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.
  • Your classes will be held online. All you need is a windows computer with good internet connection to attend your classes online. A headset with microphone is recommended.
  • You may also attend these classes from your smart phone or tablet.
Don’t worry, you can always access your class recording or opt to attend the missed session again in any other live batch.

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