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App Store Optimization Rated 3.5/5 based on 140 customer reviews

App Store Optimization Training in Ottawa, Canada

Learn to make your app more visible, increase the number of quality downloads in Play Store and iOS.Learn best to use keywords and frame titles to put your app at the top of search engine rankings

  • 20 hours of Instructor-led classes
  • Beginner to Advance level
  • Immersive hands-on training
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Modes of Delivery

Key Features

20 hours of Instructor-led training sessions
Immersive hands-on learning
Grasp the fundamental concepts of ASO including factors affecting it
Learn about keywords, localisation, other techniques to optimize app listing to improve traffic
Understand the techniques to improve search engine ranking for applications
Our ASO specialists will guide students in implementing the technology for future projects


Apps are the buzzword now and each day thousands of apps get added to app marketplaces such as iOS and Google Play Store. As an app developer, how would you get your app noticed and ensure maximum downloads beating competition from the 1.5 million apps that are already there? How will you ensure a higher number of quality users without spending much on revenues? You can do so by engaging in Zeolearn’s App Store Optimization course that teaches you everything you need to know to make your app stand out and receive quality downloads. App Store Optimization training at our institute will be delivered by expert trainers who teaches you through a blended learning approach of practicals and theory, how best to use App Store optimization to organically increase your downloads on the two biggest sources of free traffic viz, the iOS App Store and Google Play Store.

By the end of this course, you would have learnt about keywords, localisation and other techniques to optimise your app listing to attract traffic and ultimately increase downloads for your app.  App Store Optimization certification which you will receive after successful completion of course helps in your career growth and here at Zeolearn we offer best-in-class and cost-effective coaching to the registered candidates.

Here’s what you will learn!

  • Learn how to make your app more visible and increase the number of quality downloads in Play Store and iOS
  • Learn how best to use keywords and frame titles to put your app at the top of search engine rankings
  • Learn all about localization strategies that will get you downloads in non-English speaking  countries
  • Learn how to choose the right visuals and icons that will make your app stand out against the competition

Is this course right for you?

Mobile app and game developers, publishers and marketers, entrepreneurs and even students who wish to become app developers will find benefit in this course.

What do you need to be familiar with?

There are no prerequisites for this course.


  1. Understanding ASO
  2. The ASO process
  3. iOS and Google Play Store
  4. AOS variables
  2. Searchman
  3. AppStoreRankings
  4. Straply for Keyword Research
  1. What is Keyword Research
  2. Benefits of Keyword Research
  3. ASO tools
  4. Using Google Keyword Tools
  5. Using Straply
  6. Using SearchMan
  7. Filtering Keywords
  8. Localization
  1. On Page ASO Factors
  2. Off Page ASO Factors
  3. Conversion Assets
  4. Monitoring Performance
  5. iOS Search algorithm
  1. Google Play Optimization
  2. Visualize your Keywords
  3. Increase ranking
  4. Using SEOQuake
  5. Link Building Map
  6. Links to avoid
  7. What links to get
  8. Piggy back content
  9. Practical ASO for Google Play Apps
Icons and conversion
Screenshot Optimization
  1. Attracting organic traffic
  2. Importance of conventional SEO
  3. Ratings and reviews
  4. Number of downloads

Frequently Asked Questions

As an app developer, your primary aim would be to generate revenue by ensuring maximum downloads for your app. But with millions of apps in the market, and with many having money for advertising, how will you ensure that you stand out from the competition, and increase downloads without compromising on cost? Through App Store Optimization.Knowing the correct techniques of ASO can help you create titles, graphics and keywords that will attract more traffic to your app organically. Zeolearn’s course will teach you these techniques through a series of theory and practical-based lectures so that you can control off-site factors and increase the visibility of your app.
After completing our course, you will be able to:
  • Know how keywords, visuals and off-site factors affect ASO
  • Perform ASO for Google Play Store and iOS
  • Increase downloads by creating perfect titles and app icons
  • Localize without much effort
  • Use keywords that are unique and will increase your search engine rankings
  • Use reviews and ratings to increase traffic to your app
Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will perform ASO for an app in Google Play Store and iOS with full support from your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.
Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.
You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.
  • Your classes will be held online. All you need is a windows computer with good internet connection to attend your classes online. A headset with microphone is recommended.
  • You may also attend these classes from your smart phone or tablet.
Don’t worry, you can always access your class recording or opt to attend the missed session again in any other live batch.

App Store Optimization Course in Ottawa

Located in Canada, Ottawa has always garnered a reputation of being a centre for innovation with top tech companies establishing a base there. Apart from a viable ecosystem that encourages entrepreneurship, Ottawa is tagged as one of the most investment friendly destinations. It is one of the top tourist destinations, with a pleasant environment, exquisite landscapes, rich cultural history along with a cuisine that reflects its multi-ethnic society.

About the course:

With over 1.5 million apps scrabbling with each other for the same digital space and attention, any app developer is bound to feel frustrated. Some of these apps have been developed by top app development companies and going head to head against them is no joke. This is why you would need to enrol in Zeolearn’s App Store Optimization course in Ottawa. The course should give you grounding on app development and how to optimise and market it better; you need this know how in order to be able to compete against the others effectively. The app store optimization training in Ottawa offers an exhaustive look into marketing along with an in-depth look on how to optimise your app for better visibility. The app store optimization training course in Ottawa comes with over twenty hours of immersive hands on sessions along with modules designed by some of the experts in this field. The course offers you all the information you would need to be able to market your app effectively and it also comes with a valid app store optimization certification in Ottawa.

What you learn

Our app store optimization course in Ottawa offers the following –

  • Twenty hours of immersive hands on sessions
  • In-depth look into optimization strategies
  • To develop and deploy optimization strategies including localisation strategies
  • To customise marketing campaigns to target specific niches
  • To optimise the app for better visibility
  • To utilise multiple platforms for marketing the app
  • To utilise social media to increase reach
  • To optimise content for better visibility
  • To increase user engagement
  • To develop branding strategies and deploy the same

The objectives of the course:

  • To develop user driven marketing and optimization strategies to market the app better
  • To develop and deploy cross platform marketing strategies
  • To utilise user friendly and attractive images, graphics for the app
  • To customise marketing and optimization strategies to target specific groups.
  • To analyse web analytics for a better read on user behaviour and tweak marketing and optimization strategies to reflect the same.


  • Instructor led live sessions
  • Flexible schedule
  • Modules designed by experts
  • Classes on ethical marketing
  • Material on optimization strategies
  • Demo and practice sessions
  • Mentoring opportunities
  • Competitive pricing and fees
  • Money back guarantee

Is this course the right one for you?

Given the sheer number of apps available online, you would definitely need to enrol in Zeolearn’s App Store Optimization course in Ottawa in order to be able to market your app better. Just review all the info when signing up.


There’s none; the course is open to all and anyone can join up anytime

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