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Business Case Writing
Rated 4.0/5 based on 487 Votes customer reviews

Business Case Writing(BCW) Training & Certification

  • 1 day or 8 hrs of high quality training from certified instructors
  • 8 PDUs and 8 CDUs from IIBA®
  • Course completion certificate will be provided
  • Hands-on coaching to write winning business cases
  • Course conducted in conjunction with KnowledgeHut— IIBA Endorsed Education Provider (EEP™)
  • This is a basic introductory course
100% Moneyback Guarantee
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Team / Corporate Training


Business Case Writing course

A robust business case is one of the factors involved in providing optimum solutions for corporate strategies and ensuring organisational success. This formal written document outlines the rationale for undertaking a business project and provides the reasoning to convince a decision maker to approve an intended action.

By exploring all feasible solutions to a problem, a business case allows decision makers to choose the best option that is in the interest of the organisation. It is an excellent tool for a project manager to guide a project through its entire life cycle since it outlines all the factors in context of design, risks and other considerations in a project. A business case aims at capturing all the information, securing approval of human resources and finances required to successfully complete the project, and analysing risks and alternatives. 

Zeolearn Academy therefore brings you a comprehensive and interactive Business Case Writing course that will help you write successful and impact business cases that are persuasive and winning. 

What you will learn?

  • How to define the project
  • Analyze, outline and communicate a business case effectively in writing to meet your requirements
  • Identify and compare costs and advantages of alternative solutions to the problem
  • Think of and apply risk assessment techniques to forecast and mitigate potential problems
  • Based on key decision criteria, work out alternative solutions
  • Communicate and present the business case effectively to critical stakeholders to gain acceptance

Is this course right for you?

This BCW training is apt for anyone who wants to develop a clear business case for decision-making.

An indicative audience would include business analysts, product managers, product planners, marketing managers, directors and corporate officers who regularly develop and present budgets, business plans and recommendations.


There are no prerequisites to pursue the Business Case Writing training.


Instructor Led Online Classes

Live interactive training from expert faculty, access the class from anywhere

Learn by doing

Cement your learning through hands-on assignments where you will be mentored.

Flexible Schedule

Convenient weekday and weekend batches, making it easy to attend.

Money Back Guarantee

Not happy? Opt out within one day, and get a refund!

Your Satisfaction, Assured

Get a chance to attend any other live batch of the same course for free

Lifetime Access

Get lifetime access to your class recording to refresh your learning at any time in the future.


  • Introduction to Business Case
  • Where does the business case fit in our business model?
  • Business Case Principles
  • Planning your Business Case – a summary
  • How to identify stakeholders’ needs and align your business case with strategic  requirements
  • Strategies for developing a successful business case
  • Identify market potential and compare market ratings of competitors
  • Gather inputs including business capabilities and risks involved in the proposed business
  • Elements that make up a persuasive argument for the business case
  • Build a compelling case supported by data, tables and so on
  • Business Case Study writing tips and effective presentation
  • Use of appropriate language, which is consistent and credible without being biased
  • Typical Business Case Template
  • Business Case Checklist
  • Why Business cases fail, how to give just enough detail but not too much
  • Business Case Writing session & creative discussion


Starting any project requires the backing of decision makers and the management. A business case captures all the information in context of the design, risks and management factors involved in the project and is presented as an argument to secure the approval of the decision makers. A well written document can succeed in securing approval of human resources and finances required to successfully complete the project.

Zeolearn’s course is perfect for you to understand how to write compelling and effective business cases for career growth. The course will help you gain hands on expertise through the numerous examples, and exercises conducted through the course of the workshop. Join now and learn to leverage the power of Business Case Writing for personal and organisational success.

You will get:

  • High quality training from an industry expert
  • Earn 8 PDUs and 8 CDUs from IIBA®
  • 8 hours of high-quality learning
  • Practical hands-on exercises

You will receive Business Case Writing certification in the form of a course completion certificate.

Zeolearn brings you mentor driven courses that not only helps professionals gain theoretical expertise but also the practical experience in a wide variety of courses including courses on Business Management. The fact that our workshops are mentor driven gives us an edge over other training institutes since you can learn from industry experts about the application and challenges of upcoming technologies. We have so far trained thousands of professionals with the skills needed to land lucrative jobs and you could be next!

Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.

You may be required to put in 10 to 12 hours of effort every week, including the classroom sessions/live class, self study and assignments.

We offer classes in classroom and online format. While classroom sessions are held in specific venues in your city, for online sessions all you need is a Windows computer with good internet connection and you can access the class anywhere, at anytime. A headset with microphone is also recommended.

You may also attend these classes from your smart phone or tablet.

Anyone who wants to develop a clear business case for decision-making can pursue this training. This skills-intensive course is ideal for business analysts, product managers, product planners, marketing managers, directors and corporate officers who regularly develop and present budgets, business plans and recommendations.

One must have:

  • Operating system such as Mac OS X, Windows or Linux (Mac needed to package iOS apps)
  • 4 GB RAM
  • Dual Core CPU

Corporates who have up-skilled their teams