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Digital Marketing
Rated 4.5/5 based on 265 Votes customer reviews

Digital Marketing Training

Implement design marketing campaigns based on customer demographic and product type to reach a wider audience with the effective usage of mobile, email, SEO and Web Analytics

Online & Classroom | Latest & Accredited Courseware | 100+ hrs of assignments

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Modes of Delivery

Key Features

Instructor Led Live online training
30 Hours immersive Hands-on training sessions
Get mentored by an industry expert
Log into the sessions from anywhere

Description

The future for digital marketing is bright, in fact, digital marketing is the future and the prediction is that it may soon replace all other conventional forms of marketing. Benefits such as reaching out to a wider audience, gaining customer trust, enhancing brand loyalty and reducing associated costs,  have ensured that it has become a mandatory part of all marketing strategies.If you want to make it in the Digital Marketing world then this is the right course for you. From understanding the foundations such as Web Analytics and SEO to the more specific forms of marketing such as E-mail, Mobile and Content, this extensive course gives you the right platform to learn in a flexible and immersive way. Join today and become part of this 540 billion dollar industry that is expected to create 1.5 lakh jobs in the next 2 years.

Here’s what you will learn!

  • Learn all aspects that will make you an online marketing wizard and help you to strategize, design, and execute marketing campaigns.
  • Design marketing campaigns based on customer demographic and product type and reach a wider audience.
  • Learn to effectively use mobile, email, SEO, Web Analytics and other methods to promote a brand online and convert customers.
  • Use Twitter, LinkedIn, Facebook and other social media outlets to reach out to customers and increase website traffic.

Is this course right for you?

Marketing professionals and business owners who want to understand the pulse of digital marketing or students aiming to make a career in this field will benefit from this course.

What do you need to be familiar with?

You need to have a minimum qualification of 10+2 for pursuing this course.

Curriculum

  1. Why is everyone joining the Digital Marketing bandwagon
  2. How to plan Digital Marketing campaigns
  1. Digital Strategy and Planningo Search Engine Optimization
  2. Social Media Marketing
  3. Mobile Marketing
  4. Email Marketing & Web Analytics
  5. PPC
  1. Introduction to Strategy and Planning
  2. Traditional vs Digital Communications
  3. Digital Channels
  4. Budget
  5. Risks and Analytics
  6. Strategy Formulation and Plan
  1. What is SEO?
  2. On-Page and Off-Page best practices
  3. How to effectively run ads on Search engines
  1. What is social media? How is it relevant in marketing?
  2. How to create a social media strategy
  3. Blogging for business
  4. Advertising on Social media channels
  1. Key Mobile Marketing Concepts
  2. Trends in Mobile
  3. Mobile Advertising
  4. Mobile Apps
  5. Proximity Marketing
  1. How to incorporate email marketing in overall strategy
  2. Content creation
  3. How to increase email list
  4. How to convert from new to existing subscribers
  5. How to generate clicks
  6. Dynamic Email marketing
  1. Introduction to Web Analytics
  2. Key Performance Indicators & Analytics Techniques
  3. How to make business decisions based on reports and metrics
  4. Google-Specific Techniques and Reports
  1. Key PPC concepts and strengths
  2. Keyword Research
  3. Google PPC
  4. Search Campaign Process
  5. Ad Copy
  6. Landing Pages
  7. Display Networks
  8. Conversion Metrics

Frequently Asked Questions

The digital marketing spend has increased considerably in the past few years. In the US alone the spending on digital campaigns is expected to increase to 103.37 billion dollars by 2019. India is not far behind, with the online advertising market touching Rs 3,575 crore (577.97 million) in March this year and expected to grow 16% by 2018. These statistics are testimonial of the fact that organizations are spending big bucks on the digital media space and there is going to be a huge demand for digital marketing specialists going forward.You can be a part of this revolution and considerably enhance your market value by pursuing our course on Digital marketing. Learn how to rope in and convert the online shopper by devising effective digital marketing campaigns and promoting your brand through mobile, email, web analytics or SEO.
After completing our course, you will be able to:
  • Learn to use social media platforms to launch marketing campaigns
  • Create effective marketing strategies for brand promotion
  • Learn how to use PPC, Email, Web Analytics, SEO and Social Media to devise effective marketing strategies
  • Learn to write emails and use Twitter, Facebook and LinkedIn to attract potential customers
  • Understand how to use SEO for promotion of your website
  • Reach a wider audience for the promotion of your brand
  • Stay ahead of competition and ensure business success
Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will create a digital marketing campaign for a particular product with full support from your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.
Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.
You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.
  • Your classes will be held online. All you need is a windows computer with good internet connection to attend your classes online. A headset with microphone is recommended.
  • You may also attend these classes from your smart phone or tablet. 
Don’t worry, you can always access your class recording or opt to attend the missed session again in any other live batch.

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