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Digital Marketing Rated 4.5/5 based on 265 customer reviews

Digital Marketing Training in Sydney, Australia

Implement design marketing campaigns based on customer demographic and product type to reach a wider audience with the effective usage of mobile, email, SEO and Web Analytics

  • 30 hours of Instructor-led classes
  • Beginner to Advanced level
  • In-depth hands-on learning
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Modes of Delivery

Key Features

30 hours of Instructor-led training sessions
Immersive hands-on learning
Learn to strategize, design, and execute marketing campaigns.
Understand advanced concepts - PPC, Email, Web Analytics, SEO and Social Media to devise effective marketing strategies
Develop SEO strategies for promotion of the websites
Our Digital Marketing experts will guide students in implementing the techniques for future projects

Description

The future for digital marketing is promising, and its scope in the upcoming future is that it may replace all other standard forms of marketing soon. Benefits such as enhancing brand loyalty, reaching out to a wider audience, reducing associated costs, gaining customer trust have ensured that it has become a mandatory part of all marketing strategies. If you want to make your career in the Digital Marketing industry then this is the right course for you. From learning the basics of Digital marketing such as SEO  and Web Analytics to the more specific forms such as Mobile, E-mail, and Content, this extensive professional coaching provides you the right platform to learn in an immersive and flexible way.

Digital Marketing training for graduates and professionals by Zeolearn not just teaches you the different aspects of digital marketing but will give you certification and real-time experience. We always focus on offering right knowledge for all candidates with hands-on practical sessions at our Digital Marketing institute and our industry expert trainers always maintains quality coaching. So, the course fee and duration defined by our academy is believed right and we also offer free study materials to the registered candidates to boost their career growth.

Here’s what you will learn!

  • Learn all aspects that will make you an online marketing wizard and help you to strategize, design, and execute marketing campaigns.
  • Design marketing campaigns based on customer demographic and product type and reach a wider audience.
  • Learn to effectively use mobile, email, SEO, Web Analytics and other methods to promote a brand online and convert customers.
  • Use Twitter, LinkedIn, Facebook and other social media outlets to reach out to customers and increase website traffic.

Is this course right for you?

Marketing professionals and business owners who want to understand the pulse of digital marketing or students aiming to make a career in this field will benefit from this Digital Marketing course.

What do you need to be familiar with?

You need to have a minimum qualification of 10+2 for pursuing this course.

Curriculum

  1. Why is everyone joining the Digital Marketing bandwagon
  2. How to plan Digital Marketing campaigns
  1. Digital Strategy and Planningo Search Engine Optimization
  2. Social Media Marketing
  3. Mobile Marketing
  4. Email Marketing & Web Analytics
  5. PPC
  1. Introduction to Strategy and Planning
  2. Traditional vs Digital Communications
  3. Digital Channels
  4. Budget
  5. Risks and Analytics
  6. Strategy Formulation and Plan
  1. What is SEO?
  2. On-Page and Off-Page best practices
  3. How to effectively run ads on Search engines
  1. What is social media? How is it relevant in marketing?
  2. How to create a social media strategy
  3. Blogging for business
  4. Advertising on Social media channels
  1. Key Mobile Marketing Concepts
  2. Trends in Mobile
  3. Mobile Advertising
  4. Mobile Apps
  5. Proximity Marketing
  1. How to incorporate email marketing in overall strategy
  2. Content creation
  3. How to increase email list
  4. How to convert from new to existing subscribers
  5. How to generate clicks
  6. Dynamic Email marketing
  1. Introduction to Web Analytics
  2. Key Performance Indicators & Analytics Techniques
  3. How to make business decisions based on reports and metrics
  4. Google-Specific Techniques and Reports
  1. Key PPC concepts and strengths
  2. Keyword Research
  3. Google PPC
  4. Search Campaign Process
  5. Ad Copy
  6. Landing Pages
  7. Display Networks
  8. Conversion Metrics

Frequently Asked Questions

The digital marketing spend has increased considerably in the past few years. In the US alone the spending on digital campaigns is expected to increase to 103.37 billion dollars by 2019. India is not far behind, with the online advertising market touching Rs 3,575 crore (577.97 million) in March this year and expected to grow 16% by 2018. These statistics are testimonial of the fact that organizations are spending big bucks on the digital media space and there is going to be a huge demand for digital marketing specialists going forward.You can be a part of this revolution and considerably enhance your market value by pursuing our course on Digital marketing. Learn how to rope in and convert the online shopper by devising effective digital marketing campaigns and promoting your brand through mobile, email, web analytics or SEO.
After completing our course, you will be able to:
  • Learn to use social media platforms to launch marketing campaigns
  • Create effective marketing strategies for brand promotion
  • Learn how to use PPC, Email, Web Analytics, SEO and Social Media to devise effective marketing strategies
  • Learn to write emails and use Twitter, Facebook and LinkedIn to attract potential customers
  • Understand how to use SEO for promotion of your website
  • Reach a wider audience for the promotion of your brand
  • Stay ahead of competition and ensure business success
Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will create a digital marketing campaign for a particular product with full support from your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.
Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.
You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.
  • Your classes will be held online. All you need is a windows computer with good internet connection to attend your classes online. A headset with microphone is recommended.
  • You may also attend these classes from your smart phone or tablet. 
Don’t worry, you can always access your class recording or opt to attend the missed session again in any other live batch.

Digital Marketing Course in Sydney

As a premier tourist destination and as the capital of Australia, Sydney has always been at the forefront of innovative technologies and as a result has so much more to offer from job opportunities to a robust economy. Today, Sydney is home to some of the top companies in the world; and as with most companies, digital marketing and the various tools is the main focus.

About the course:

When it comes to getting the word out about your services and products, you’ll find that digital marketing is the most effective way to increase your reach, increase and retain your customer base, and generate more leads. This is why you may want to try out enrolling in Zeolearn’s digital marketing courses in Sydney. Zeolearrn is a digital marketing institute in Sydney and offers you an exhaustive look into top digital marketing trends and how to better utilise them to market yourself effectively. The digital marketing classes in Sydney covers all aspects of digital marketing and includes hands-on training sessions, lectures, demos, and practice sessions. By opting for digital marketing training in Sydney, you should soon be able to customise and develop specific niche marketing strategies. These courses come with a digital marketing certification in Sydney.

What you learn

Our digital marketing courses in Sydney offer the following –

  • Learn some of the key tricks and tips in digital marketing
  • Material on white hat marketing strategies
  • To analyse and understand web analytics
  • To strategize, develop and implement marketing strategies
  • To develop quality content and optimise it for SEO
  • To learn how to utilise social media platforms like Twitter to increase user engagement
  • To implement strategies to increase market penetration
  • To customise marketing campaigns to target specific niches
  • To learn to develop branding strategies and develop the same
  • Classes on how to generate viable leads
  • Demo and practice sessions
  • Lectures by top leading experts

Objective of the course:

  • To better strategize and implement customer-driven marketing campaigns
  • To target specific niche markets and increase penetration into the market
  • To develop cross-platform marketing campaigns, and using various platforms and tools to achieve the same, from emails to phones.
  • To review, analyse user data and use the same to tweak marketing campaigns

Highlights of the course:

  • Thirty hours of immersive hands-on sessions
  • Flexible schedule, you can set your timings
  • Lectures by some of the top leading experts in this field
  • Demo and mentoring opportunities
  • Money back guarantee

Is this course the right one for you?

Digital marketing is one of the fastest growing sectors and offers you valuable opportunities – given this; you may want to enrol in Zeolearn’s digital marketing courses in Sydney. But before that, you may want to take a closer look at what the digital marketing classes in Sydney are all about and make an informed decision.

Prerequisite:

There’s none, and other than the suggestion that it would help if you had some experience in digital marketing, these courses are open to all.

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