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Email Marketing Rated 4.5/5 based on 234 customer reviews

Email Marketing Training in Auckland, New Zealand

Learn to write effective, engaging emails, how to go about planning, setting goals, content creation, delivering, measuring and testing

  • 20 hours of Instructor-led training
  • Fundamental to Adavance level
  • Immersive hands-on sessions
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Modes of Delivery

Key Features

20 hours of Instructor-led training classes
Interactive hands-on sessions
Learn core email marketing concepts including planning, setting goals, content creation etc
Understand how to optimize emails for mobile and desktop marketing
Learn to use the latest tools to write and design strategic emails to attract & retain customer loyalty
Our Email Marketing experts will guide students in implementing the techniques for future projects

Description

What form of marketing allows you to send personalized, informed messages to your target consumer group at anyplace and anytime? The answer—Email, popular because it is free, better for mobile marketing and big enough to fit in more content in a single message. However, in order to hold the interest of the mobile savvy consumer, emails must be engaging and powerful enough to grab attention. Email experts must know how to attract customers and convert them to increase sales and revenues.Zeolearn’s course on Email marketing will help you use the latest tools to write and design strategic emails that will attract and retain customer loyalty. You will learn what to write and what not to write, how to prevent your emails from becoming spam or annoying people. With hands on, extensive practicals you will learn how to optimize email for mobile devices and ensure business longevity.

Here’s what you will learn!

  • Learn how to write effective, engaging emails that will help in customer acquisition
  • Learn the core gist of email marketing –how to go about planning, setting goals, content creation, delivering, measuring and testing
  • Understand how to optimize emails for mobile and desktop marketing
  • Learn to source emails through search engines and social media platforms

Is this course right for you?

Marketers, Entrepreneurs, Business Owners and students who want to make a career in the marketing world will benefit from this course.

What do you need to be familiar with?

  • Basic computer knowledge
  • Knowledge of internet and marketing tools

 

Curriculum

  1. Its evolution
  2. Importance in different sectors and geographies
  3. How it has impacted marketing
  4. What’s ahead
  1. Main components of Email Marketing
  2. Creating marketing strategies around email
  3. How to collect data from additional sources
  4. Content creation
  1. Different types of emailers such as co-branded, third party, event triggered, newsletters
  2. CRABS Framework
  3. Understanding customers through NLP (Neuro Linguistic Programming) Demonstrations
  4. Analyse and target users based on emailers
  5. Create emailers for different customer devices
  1. How more emailers can lead to business growth
  2. Using sign up forms to improve subscription
  3. Methods to drive conversions from new and existing subscribers
  4. Methods to scale customer experience
  1. What are different ESPs and how to choose one
  2. Determine costs of Email Marketing
  3. Why permission is important is successful campaign
  4. Tackling spam
  1. Effective subject lines to ensure customer conversion
  2. Effective Content strategies
  3. Landing Page Optimization
  4. Testing & Targeting
  5. Automation and Analysis tools to get better ROI
  1. How to personalize emails with dynamic content
  2. How to improve conversions using dynamic content
  1. How to overcome the mobile challenge
  2. Coordinating emails across all channels

Frequently Asked Questions

There are more than 2.2 billion email users currently, and this number is only growing. According to a recent study by the predictive analysis firm Custora, customer acquisition via email has quadrupled in the last four years and now accounts for almost 7 percent of customer acquisitions. Organizations are looking to leverage this potential and hence require qualified and talented professionals who can devise email marketing strategies to engage and convert customers.Zeolearn’s course will introduce you to all the concepts of Email marketing. By the end of this course you will learn to plan, create, execute, and test Email marketing campaigns successfully.
After completing our course, you will be able to:
  • Understand why email is still a great tool for marketing
  • Create great, engaging content for emails
  • Target specific user demographics using email analytics
  • Develop effective email marketing strategies
  • Attract and retain customers
  • Promote business and improve sales and revenue
  • Optimize emails across platforms
  • Create dynamic email content 
Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will work on an email marketing strategy for a particular product under the guidance of your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.
Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.
You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.
  • Your classes will be held online. All you need is a windows computer with good internet connection to attend your classes online. A headset with microphone is recommended.
  • You may also attend these classes from your smart phone or tablet.
Don’t worry, you can always access your class recording or opt to attend the missed session again in any other live batch.

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Email Marketing Course in Auckland

<h1>Email Marketing <h/1>

 

An email is a form of marketing that has an appeal and is useful because it is free, large enough to include a lot of content and is good for marketing on mobiles. But not all mobile marketing is successful. It is very important to know how to draw customers in order to augment sales and revenues. Zeolearn’s Email Marketing Training in Auckland introduces you to the latest devices available to write and create well thought out dynamic e-mails that are strong enough to draw the attention of the customer and maintain their allegiance. The Email Marketing Training in Auckland teaches you the basics of email marketing; how to plan and set goals, how to create content, deliver it, test it out and measure its success. You will learn how to make the best use of emails for mobile and desktop marketing. <br>

<h2>Course Details<h/2>

The Email Marketing Course in Auckland is a 20-hour online Email Marketing Courses in Auckland. You get to choose the days that are suitable for you to do the course, either on weekends or during the week. If you miss a class you can request to review a video recording of the class you missed or attend the same in another course. The online academy of the Email Marketing Courses in Auckland is run by trainers who are experts and are experienced in the field. The two-hour weekday sessions are held for ten consecutive days for the Email Marketing Training Course in Auckland. You learn through practice sessions at Email Marketing Classes in Auckland and get to participate in your learning.The weekend sessions go on for five days with four hours of class a day. The fee for the online course is AUD 1099. The cost includes the course material that is provided. It is important to note that like all other training sessions of Zeolearn, this Email Marketing Certification in Auckland is a practical course. <br>

 

 

 

 

 

 

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