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Email Marketing Rated 4.5/5 based on 234 customer reviews

Email Marketing Training in Chennai, India

Learn to write effective, engaging emails, how to go about planning, setting goals, content creation, delivering, measuring and testing

  • 20 hours of Instructor-led training
  • Fundamental to Adavance level
  • Immersive hands-on sessions
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Modes of Delivery

Key Features

20 hours of Instructor-led training classes
Interactive hands-on sessions
Learn core email marketing concepts including planning, setting goals, content creation etc
Understand how to optimize emails for mobile and desktop marketing
Learn to use the latest tools to write and design strategic emails to attract & retain customer loyalty
Our Email Marketing experts will guide students in implementing the techniques for future projects

Description

What form of marketing allows you to send personalized, informed messages to your target consumer group at anyplace and anytime? The answer—Email, popular because it is free, better for mobile marketing and big enough to fit in more content in a single message. However, in order to hold the interest of the mobile savvy consumer, emails must be engaging and powerful enough to grab attention. Email experts must know how to attract customers and convert them to increase sales and revenues.Zeolearn’s course on Email marketing will help you use the latest tools to write and design strategic emails that will attract and retain customer loyalty. You will learn what to write and what not to write, how to prevent your emails from becoming spam or annoying people. With hands on, extensive practicals you will learn how to optimize email for mobile devices and ensure business longevity.

Here’s what you will learn!

  • Learn how to write effective, engaging emails that will help in customer acquisition
  • Learn the core gist of email marketing –how to go about planning, setting goals, content creation, delivering, measuring and testing
  • Understand how to optimize emails for mobile and desktop marketing
  • Learn to source emails through search engines and social media platforms

Is this course right for you?

Marketers, Entrepreneurs, Business Owners and students who want to make a career in the marketing world will benefit from this course.

What do you need to be familiar with?

  • Basic computer knowledge
  • Knowledge of internet and marketing tools

 

Curriculum

  1. Its evolution
  2. Importance in different sectors and geographies
  3. How it has impacted marketing
  4. What’s ahead
  1. Main components of Email Marketing
  2. Creating marketing strategies around email
  3. How to collect data from additional sources
  4. Content creation
  1. Different types of emailers such as co-branded, third party, event triggered, newsletters
  2. CRABS Framework
  3. Understanding customers through NLP (Neuro Linguistic Programming) Demonstrations
  4. Analyse and target users based on emailers
  5. Create emailers for different customer devices
  1. How more emailers can lead to business growth
  2. Using sign up forms to improve subscription
  3. Methods to drive conversions from new and existing subscribers
  4. Methods to scale customer experience
  1. What are different ESPs and how to choose one
  2. Determine costs of Email Marketing
  3. Why permission is important is successful campaign
  4. Tackling spam
  1. Effective subject lines to ensure customer conversion
  2. Effective Content strategies
  3. Landing Page Optimization
  4. Testing & Targeting
  5. Automation and Analysis tools to get better ROI
  1. How to personalize emails with dynamic content
  2. How to improve conversions using dynamic content
  1. How to overcome the mobile challenge
  2. Coordinating emails across all channels

Frequently Asked Questions

There are more than 2.2 billion email users currently, and this number is only growing. According to a recent study by the predictive analysis firm Custora, customer acquisition via email has quadrupled in the last four years and now accounts for almost 7 percent of customer acquisitions. Organizations are looking to leverage this potential and hence require qualified and talented professionals who can devise email marketing strategies to engage and convert customers.Zeolearn’s course will introduce you to all the concepts of Email marketing. By the end of this course you will learn to plan, create, execute, and test Email marketing campaigns successfully.
After completing our course, you will be able to:
  • Understand why email is still a great tool for marketing
  • Create great, engaging content for emails
  • Target specific user demographics using email analytics
  • Develop effective email marketing strategies
  • Attract and retain customers
  • Promote business and improve sales and revenue
  • Optimize emails across platforms
  • Create dynamic email content 
Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will work on an email marketing strategy for a particular product under the guidance of your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.
Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.
You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.
  • Your classes will be held online. All you need is a windows computer with good internet connection to attend your classes online. A headset with microphone is recommended.
  • You may also attend these classes from your smart phone or tablet.
Don’t worry, you can always access your class recording or opt to attend the missed session again in any other live batch.

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Email Marketing Course in Chennai

Chennai is the capital of Tamil Nadu, India and is one of the hubs for both Indian and International software companies to set up shop. It has a dedicated IT corridor running along the coastline, which houses the offices of Infosys, TCS and Tech Mahindra among others.

About the course in the city

Irrespective of where your software company is located, there is a need to communicate with remote clients. The advancement of technology has had a positive effect on this, with emails being one of the easiest and most convenient means to communicate across geographies.

However, drafting of emails in a diplomatic way is obviously a daunting task. To address this problem, Zeolearn institute offers Email marketing classes in Chennai. These classes will introduce students to every possible concept associated with Email marketing. Thus, on ending of our coaching course, you will have the knowledge to create, plan, test and execute various email marketing campaigns successfully.

Here is what you learn

Our Email Marketing Course Offers

  • Enrol and register to learn about the latest tools to write as well as design strategic emails, which would entice and retain loyalty of customers.
  • Our lectures will teach candidates how they should write, how to avoid spamming and annoying prospective or existing clients.
  • With the help of our extensive practical sessions, students will be able to learn about optimisation of emails in various mobile devices to ensure the longevity of any business.

Objectives of the course

  • Learn from the trainer about methods and tricks to write engaging and effective emails to help in acquisition of customers
  • To become familiar with methods involved in optimisation of emails
  • To gain knowledge of email marketing, which include setting objectives, formulation of plans, creation of contents and similar others.
  • Develop familiarity with sourcing of emails via social media platforms and search engines under the guidance of the tutor.

Highlights of the course

  • Overview on main components present in Email Marketing
  • Creation of marketing strategies across emails
  • Ways to collect data available from additional sources
  • Both demo and regular classes for creation of contents

Is the course right for you

The course is aimed at students and professionals who wish to embark on a career in marketing.

Prerequisites

In order to get admission for Email marketing training in Chennai, candidates should possess basic knowledge of computer systems and be familiar with available marketing and internet tools

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