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Email Marketing Rated 4.5/5 based on 234 customer reviews

Email Marketing Training in Phoenix-AZ, United States

Learn to write effective, engaging emails, how to go about planning, setting goals, content creation, delivering, measuring and testing

  • 20 hours of Instructor-led training
  • Fundamental to Adavance level
  • Immersive hands-on sessions
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Modes of Delivery

Key Features

20 hours of Instructor-led training classes
Interactive hands-on sessions
Learn core email marketing concepts including planning, setting goals, content creation etc
Understand how to optimize emails for mobile and desktop marketing
Learn to use the latest tools to write and design strategic emails to attract & retain customer loyalty
Our Email Marketing experts will guide students in implementing the techniques for future projects

Description

What form of marketing allows you to send personalized, informed messages to your target consumer group at anyplace and anytime? The answer—Email, popular because it is free, better for mobile marketing and big enough to fit in more content in a single message. However, in order to hold the interest of the mobile savvy consumer, emails must be engaging and powerful enough to grab attention. Email experts must know how to attract customers and convert them to increase sales and revenues.Zeolearn’s course on Email marketing will help you use the latest tools to write and design strategic emails that will attract and retain customer loyalty. You will learn what to write and what not to write, how to prevent your emails from becoming spam or annoying people. With hands on, extensive practicals you will learn how to optimize email for mobile devices and ensure business longevity.

Here’s what you will learn!

  • Learn how to write effective, engaging emails that will help in customer acquisition
  • Learn the core gist of email marketing –how to go about planning, setting goals, content creation, delivering, measuring and testing
  • Understand how to optimize emails for mobile and desktop marketing
  • Learn to source emails through search engines and social media platforms

Is this course right for you?

Marketers, Entrepreneurs, Business Owners and students who want to make a career in the marketing world will benefit from this course.

What do you need to be familiar with?

  • Basic computer knowledge
  • Knowledge of internet and marketing tools

 

Curriculum

  1. Its evolution
  2. Importance in different sectors and geographies
  3. How it has impacted marketing
  4. What’s ahead
  1. Main components of Email Marketing
  2. Creating marketing strategies around email
  3. How to collect data from additional sources
  4. Content creation
  1. Different types of emailers such as co-branded, third party, event triggered, newsletters
  2. CRABS Framework
  3. Understanding customers through NLP (Neuro Linguistic Programming) Demonstrations
  4. Analyse and target users based on emailers
  5. Create emailers for different customer devices
  1. How more emailers can lead to business growth
  2. Using sign up forms to improve subscription
  3. Methods to drive conversions from new and existing subscribers
  4. Methods to scale customer experience
  1. What are different ESPs and how to choose one
  2. Determine costs of Email Marketing
  3. Why permission is important is successful campaign
  4. Tackling spam
  1. Effective subject lines to ensure customer conversion
  2. Effective Content strategies
  3. Landing Page Optimization
  4. Testing & Targeting
  5. Automation and Analysis tools to get better ROI
  1. How to personalize emails with dynamic content
  2. How to improve conversions using dynamic content
  1. How to overcome the mobile challenge
  2. Coordinating emails across all channels

Frequently Asked Questions

There are more than 2.2 billion email users currently, and this number is only growing. According to a recent study by the predictive analysis firm Custora, customer acquisition via email has quadrupled in the last four years and now accounts for almost 7 percent of customer acquisitions. Organizations are looking to leverage this potential and hence require qualified and talented professionals who can devise email marketing strategies to engage and convert customers.Zeolearn’s course will introduce you to all the concepts of Email marketing. By the end of this course you will learn to plan, create, execute, and test Email marketing campaigns successfully.
After completing our course, you will be able to:
  • Understand why email is still a great tool for marketing
  • Create great, engaging content for emails
  • Target specific user demographics using email analytics
  • Develop effective email marketing strategies
  • Attract and retain customers
  • Promote business and improve sales and revenue
  • Optimize emails across platforms
  • Create dynamic email content 
Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will work on an email marketing strategy for a particular product under the guidance of your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.
Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.
You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.
  • Your classes will be held online. All you need is a windows computer with good internet connection to attend your classes online. A headset with microphone is recommended.
  • You may also attend these classes from your smart phone or tablet.
Don’t worry, you can always access your class recording or opt to attend the missed session again in any other live batch.

Email Marketing Course in Phoenix-AZ

Email marketing

What is Email marketing? 

Email marketing is the only marketing format that allows free, personalized communication directed at specific audience. With the advancement of technology, email reaches the home of every consumer minus the hurdles of conventional marketing.

However, though this technology is easily accessible on various devices, the marketing strategy via email has to be powerful and different so that it does not end up in the spam folder of the receiver. Hence apart from being appealing, the marketing strategy by email has to be smart enough to convert the email reader into potential consumer, thereby increasing revenue.

The Zoolearn Advantage 

The email marketing courses in Phoenix offered by Zeolearn is aimed at marketing professionals including entrepreneurs, business owners and marketers. The customer acquisition strategy in these courses also teaches ways and means to optimize emails for desktop and mobile devices.

The email marketing training course in Phoenix are offered in the classroom, online as well as one-to-one training. Zeolearn's email marketing classes in Phoenix offer 20- hour instructor-led training which covers every aspect of email marketing from the basics to more advanced level of using email as a marketing tool.

The basics of email marketing such as planning, goal-setting, creation of content, delivery, measure as well as testing are all included in Zeolearn's email marketing certification in Phoenix. Latest tools are used to formulate emails to create a substantial customer base and retain their loyalty.

Practical Application 

The materials and immersive sessions by email marketing-expert trainers provide hands-on practical knowledge on how to optimize emails for effective marketing via mobile and desktop, how to source emails from Search Engine and social media, how to engage with the consumer without being annoying, how to increase business longevity in this age of competitiveness.

Anybody with basic knowledge of computer and awareness of marketing skills can enrol at email marketing training in Phoenix offered by Zeolearn.

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