Artificial Intelligence Impact on Content Marketing
By Ruslan BraginContent marketing is a technique through which marketers produce free content to their users. Content marketers produce important, consistent and useful content to online readers with an intention to attract them to their website. “Content is king, but marketing is queen and runs the household,” said Gary Vaynerchuk. People in the content marketing field are facing many challenges daily to satisfy their customers by resolving their queries. Challenges involved in content marketing Maintaining a unique style and thinking intellectually Thinking better and different to lead among competitors Smartness and agility to resolve a problem in a different manner Competing with people in the market who are constantly trying to occupy the first place Presenting a well researched content with accurate information As everything is becoming digital, there is a drastic rise in the internet usage all over the world. Most of the people prefer search engines to gather appropriate information. This shows the demand for content marketing. The concepts involved in content marketing changes frequently. Artificial intelligence in content marketing helps content marketers in understanding the user's data. This in turn helps in analysing and collecting the data. AI is changing the face of content marketing in the following ways: Automatically Generated Content Gartner said that by the year 2018, 20 percent of content will be automatically generated by the AI machines. Depending on the analytics and data, AI generates content automatically. Most of the companies like Yahoo, Associated Press and Fox are using artificial intelligence robots for content generation as it reduces the cost and time consumption. For example: “Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport Field.” This sentence is generated by the algorithm in artificial intelligence. AI in Social Media Industry Today, nearly 2 billion social media users are present all around the world. According to these new statistics from Statista, “these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction”. AI machines analyse the attitudes of social media users. This helps in generating the relevant and accurate information as per the user requirements. Artificial intelligence very well knows how to get the data right on top in Facebook. AI, with its special features helps writers in finding which content the audiences are looking for. This helps marketers in writing content that improves the search rank with social media. AI Helps in Enhancing the Page Ranking It is not an easy job to create appropriate and engaging content. It takes a lot of time for the writers to do in-depth research. Algorithms in artificial intelligence collect the user's data. So, it will be very easy for a marketer to understand the user requirements in creating relevant content. AI is not only involved in generating relevant content but also helps in optimizing it. It helps in enhancing the page ranking by giving appropriate keywords and highly ranked pages to the marketers. Chatbots Interaction with Customers Chatbots make use of artificial intelligence to communicate with customers. Previously companies were responding to their customer queries publicly like on twitter or on facebook walls. But from the past 2 years, companies are resolving their queries privately with the help of artificial intelligence chat bots. Now approximately 10,000 companies are using this artificial intelligence chat bots to manage private chats. Facebook Messenger uses chatbots to answer the customer questions and issues in real time. Uber uses Facebook Messenger bots to help its customers in booking ride without opening the app. 1-800 Flowers use these bots for flower arrangements. Conclusion: AI machines cannot replace all the actions performed by human beings. Chatbots are performing more and more activities in just few seconds. So possibly, there are more chances for bugs to be found. Manually generated content will be more genuine when compared to the content generated by AI. This is mainly because machines cannot attach emotionally as the humans do. Artificial Intelligence just helps in reducing the workforce.
The Journey With Angular
By Geneva ClarkSince its origin, Angular 4 has attained a series of milestones with each update. These transformations have changed the face of Web Development altogether. In the current date, Angular 4 has the rightly customized features, that meet the requirements of the developers and the end users. It was the year 2009 when Angular first appeared in front of the developers community. It was developed as a side project by two developers, Misko Hevery and Adam Abrons. AngularJS was developed with the vision of an end-to-end tool for web designers to interact with both frontend and backend. It's 2017, Angular latest version 4 has already arrived and has changed a lot. Let’s have a look at the entire journey of Angular. Wear your Angular armour, fuel your spaceship with all that is new, and plunge headlong into the Web Development space. Be ready to be the next Angular astronaut! To cover the breadth of Angular 4 concepts, you may explore ZeoLearn’s Instructor-led online training sessions and also access Angular 4 course materials. This will keep you abreast with the transforming web-development landscape.
Microsoft Launches Amazing Intelligent iPhone App for Visually Impaired Users
By Ruslan BraginMicrosoft has launched Seeing AI-an iPhone app. This app is completely built up with Artificial Intelligence technology and has the ability to identify places, people, products, machines etc. Microsoft describes Seeing AI as “a free app that narrates the world around you. Designed for the low-vision community, this research project harnesses the power of AI to describe people, text and objects”. Download and open Seeing AI app. Now point the phone’s camera at an individual, it will notify you who is the person over there and their facial expressions.The app reads out text on paper or any other objects. The Scene mode present in the app describes surroundings instead of simply reading handwriting. The main objective of developing Seeing AI app is to help blind people and this app is user friendly. “With this intelligent camera app, just hold up your phone and hear information about the world around you,” Microsoft said of its app designed to turn the “visual world into an audible experience”. Currently, Microsoft Seeing AI app is available in India, New Zealand, Canada, Hong Kong, Singapore and United States. The company announced that this app is compatible only for iPhone 5c, iPhone 6S and upcoming.
Microsoft has launched Seeing AI-an iPhone app. This app is completely built up with Artificial Intelligence technology and has the ability to identify places, people, products, machines etc. Micr...Continue reading
Internet of Things Application Tools for Young Developers
Looking for amazing tools for the application development? Well, you have come to the right place as I have gathered the list of best tools for application development based on my research and experie...Continue reading
Role of CyberSecurity in Protecting IoT Devices
By Ruslan BraginHolmqvist, CEO and founder of Lastwall, described the Internet of Things (IoT) as the "addition of connectivity to normal everyday devices." Holmqvist said, companies not at all predicted a situation where the devices will be connected effectively. Spaulding, former under secretary for the National Protection and Programs Directorate at the U.S. Department of Homeland Security, agreed that "our cyber dependency increases everyday." Yurchak said, everyone should be educated on the increasing threats with connected devices. Currently, Internet of things cyber attack is the major problem that public are facing. This is mainly because hacking IoT devices became very simple. So, it is essential to have knowledge on defending yourself from cyber attacks. According to The Wall Street Journal report, few steps are to be followed to keep your smart home safe: Consumers should investigate before buying any product for their smart homes. As there are daily security updates, the device must be updated frequently irrespective of the age of the device Changing the password of the devices helps prevent hacking to some extent It is important to maintain a separate network for all the smart home devices. Make sure when you are buying new devices, you are aware of the security features of the product in detail. "If we want to put networked technologies into more and more things, we also have to find a way to make them safer," Michael Walker, a program manager at DARPA, told The New York Times. "It's a challenge for civilization." As the devices are connecting progressively, the cyber security in IoT is decreasing. So, there is a need to develop technology with cyber security. To alleviate cyber attacks, people must be educated on the reasons of cyber attacks and measures to be taken to defend from the attack. The deficiency in the technology architecture and industry standards throughout the IoT is leading to the difficulties in developing security features. The safety measures to be taken by CIOs in order keep themselves safe from the risks of IoT cyber attack are: In order to achieve the security level, CIOs should devise a well-built governance framework for the Internet of Things devices. It is very hard and costly to implement security after the completion of Internet of Things system design. So, make sure that the security is included at the early design stage. At first CIOs are used to bid the security concepts to IoT that are identical for other corporate organizations. But it is necessary to consider IoT as a different data source and integrate security information. CIOs should communicate with their employees exclusively, providing more knowledge to them about the risks of IoT connected devices. There is no need to convert all the employees into an expert in the IoT cyber security. Security is a major problem not only in Internet of Things but also in many other applications. This increases the importance of cyber security. Even though public are taking measures to prevent cyber attacks, there are circumstances that are not in their control. The industry should make sure that the devices are equipped with enhanced security features.
50 billion IoT devices will be connected on the planet by 2020
By Ruslan BraginGlobal research organization Software.org: the BSA Foundation announced that by the year 2020, there will be more than 50 billion IoT connected devices on the planet. The report says that by 2025, Internet of Things will acquire the ability to develop up to $11.1 trillion a year. In a statement, Executive Director of Software.org: the BSA Foundation, Chris Hopfensperger said, "Innovators are taking everyday things and making them infinitely better by adding computing power and software, and connecting them to the Internet. These devices open the door to smarter ways to grow our economy". Every year, US is investing $300 billion on healthcare. The report declared that IoT connected devices can decrease the investments of US on health care. Internet of Things devices also scale down the percentage of emission of greenhouse gases by 20%. Today, traffic congestion is one of the major problems in metropolis and this can be avoided with the help of connected devices. "We are only at the beginning of the digital revolution, and the possibilities are endless," said Victoria Espinel, President, Software.org: the BSA Foundation. The Report declared that in a survey, 58% of decision makers said that IoT is essential to their business and 24% saw it as an evolution. The study asserts that government should help in developing this technology. Also Read: https://www.zeolearn.com/magazine/Iot-market-value-will-exceed-1.4-trillion-US-by-2021 https://www.zeolearn.com/magazine/2020-market-value-of-iot-will-touch-9-billion-dollars-india
Global research organization Software.org: the BSA Foundation announced that by the year 2020, there will be more than 50 billion IoT connected devices on the planet. The report says that by 2025, Int...Continue reading
Microsoft unveils new dimensions on the mysteries of human intellect through AI
By Ruslan BraginMicrosoft has launched a strategy to empower the interaction between artificial intelligence and humans. This strategy helps Microsoft interpret the secrets of human intellect, said Eric Horvitz, who is the managing director of Microsoft Research. On Wednesday, Microsoft had announced in London, that they are going to form a new team and the team consists of about 100 experts with its headquarters at Redmond, Washington. A text-activated chatbot was launched by a travel services company, Sabre, on Wednesday. This chatbot runs completely on Microsoft AI Technologies. Infor, a renowned business software maker, declared Coleman as its brand for the new AI foundation to its business applications, on Tuesday. Instead of just remodelling the AI, Microsoft is concentrating on how Artificial intelligence can help in the sense of human intelligence. For this, Microsoft issued a new guide to their team. This guide helps them expand and install the Artificial Intelligence explicitly. The new team is now completely focussing to find the ambiguities in human intellect, in order to make it easy to develop Artificial Intelligence that contributes to some of the main limitations of humans. Artificial Intelligence communicates with humans and helps them in finding perfect solutions to the challenges they are facing. As all the software developers are not aware of the proper use of AI Technologies, Microsoft has taken initiatives to show how to use it in a simple way. In the development of Artificial Intelligence, Microsoft is facing many challenges from the other research companies of AI. AI is not the replacement of humans, it just helps them to work smarter and easier. Source: Microsoft Official Blog
Microsoft has launched a strategy to empower the interaction between artificial intelligence and humans. This strategy helps Microsoft interpret the secrets of human intellect, said Eric Horvitz, who ...Continue reading
Internet of Things Industry will see a drastic evolution by 2020
By Ruslan BraginInternet of things (IoT) has been described as “the next Industrial Revolution” because of the way it will change the world around us. There will be more than 24 billion IoT devices installed around the world by the year 2020. That is approximately 4 devices for every human being on the planet. IoT is a network of internet connected objects that are able to collect and exchange data. IoT technology decreases the workforce and improves the supply chain to the organizations. New ideas and methods to expand the Internet of Things have consistently emerged, when the first glorious smartphone was released to the public. Many experts are saying that by 2020 the IoT will be experiencing explosive growth. BI Intelligence has produced a complete detailed report on Internet of Things. This report gives a clear understanding on the future of IoT, Including the following: By the year 2020, we can expect that there will be more than triple IoT devices that are present now. Over the next five years, nearly $6 trillion will be spent on IoT solutions. The three entities using IoT ecosystems are business, governments and consumers. Governments will be the second largest adopters of IoT ecosystems as they are focusing on increasing productivity, decreasing costs, and improving their citizens' quality of life. Consumers still investing a large amount of money for purchasing IoT devices. So, they will lag behind business and governments in IoT adoption. IoT trends 2017 indicate that the future generation is going to be more close to devices. That is not only PCs but also different appliances. The few top IoT trends in 2017 are listed below: IoTs would be useless without APIs: Application programming interface, the name itself says that applications will communicate with each other. It usually connects plenty of information with IoT. Technavio has predicted the global API-as-a-service market will reach $965 million by 2020, a compound annual growth rate of more than 30%. Programmer doesn’t find any difficulty to write code, as most part of the code is already written in the form of building blocks by APIs. This is one of the reason why software developers prefer APIs. With the help of APIs connected devices are protected securely and then given to the customers. APIs are treated as market promoter, without which Internet of Things would be useless. XML/JSON or REST, SOAP are different forms of application programming interface. Security concerns with IoT: As the number of devices connecting to IoT is increasing tremendously, security becomes a major concern. So, security should be considered from every point. In 2017, still there are some security problems with IoT. The security risk is mainly because of IoT developers, as they have not implemented security features completely. Because of these security problems, Internet of Things is yet to spread across the world. In order to secure the IoT, few things are to be followed and implemented like data encryption, data authentication, hardware testing and side channel attacks. IoT Platform Ecosystem market: IoT platform is nothing but offering particular software for Internet of Things empowerment. It helps in associating different IoT components. IoT platform is required to handle hundreds of vendors, handle dozens of wireless standards, collect data and connect devices. Sometimes for business purposes IoT acts as an agent of transformation. Currently, we can find more than 300 IoT platforms present in the market. But all the IoT platforms are different from each other and all the platforms are not best IoT platforms. The best IoT platforms are those which makes implementation of functionalities and features easier than ever. Cognitive Computing made the communication easier between data machines: Cognitive computing (cc) decreases the workforce to the workers by giving capability to the pc to deal with different problems. It also helps the business people in giving correct information at correct time. So, we can say that cognitive computing decreases the time consumption in decision making process. Cognitive systems sometimes behave like humans which requires less human interaction to solve complex problems. Data machines communicate with each other very fastly and accurately with the help of cognitive computing that is present in the Internet of Things. Blockchain enhances the security of IoT: Blockchain is very well known for its special feature called security. If the number of network nodes increases then the centralized network doesn’t work properly. This shows a major impact on IoT. Here comes the use of Blockchain which increases the security and privacy of Internet of Things. It makes all IoT transactions easier. Blockchain is developing day by day by changing the future of Internet of Things constantly. One of the reason for implementing blockchain in IoT is because of is cheap cost and amazing features when compared with others. Hardjono described a blockchain-based IoT framework called ChainAnchor.
Internet of things (IoT) has been described as “the next Industrial Revolution” because of the way it will change the world around us. There will be more than 24 billion IoT devices instal...Continue reading
Top benefits to supercharge business for IoT e-commerce
By Ruslan BraginThe past few years have witnessed a conspicuous evolution in the sphere of Internet of Things for e-commerce industry. Our easier and smarter lives are attributed to the transformed IoT e-commerce in more than one way. The performance of IoT e-commerce can be compared and contrasted against a few existing methods, especially web and in-app. Since its inception, there is no doubt that IoT has come a long way. IoT technologies have been enhancing different seamless solutions for IoT e-commerce.The consumer benefits and business use cases make a big impact in e-commerce industry.User experience has always been one of the most important pillars of online success and an essential component of web design. Certainly, IoT technologies have shown potential to work. E-commerce was the largest income generator among mobile developers in IoT technologies.The monthly incomes of mobile developers using e-commerce used to be around $1,000-$2,000 to supercharge businesses. In e-commerce industry, the best part of internet activity is based on the interaction between the user and the service, even if it is merely a blogging or e-mail activity. The ways in which Internet of Things can influence the ecommerce industry are listed below- Better Inventory Management The Internet of Things(IoT) mostly benefits e-commerce industry by streamlining operations furnished with RFID tags and sensors, providing information about stocks without human intervention, for better tracking and monitoring. The huge number of inventories like manufacturer’s name, product type, batch IDs of products can be easily tracked by the use of ERP system real-time. For e-commerce organisations, orders can be placed to refill a stock automatically by saving time on inventory management. According to sensor-sourced data, it mainly focuses on the key aspects of business. With the deployment of sensors, the speed of the process improves positively by influencing the end-user experience. In this system, large retailers like walmart trickle inventory management down to smaller businesses as well as the technologies, making them more affordable. Enhanced user experience The IoT-enabled devices for enhanced user experience can report issues even before the customer notices them.The e-commerce industry have the ability to recognise the legitimacy. In e-commerce industry, these enabled IoT devices can outline problems even before the customer notices it.This helps the organisation in predicting issues, that can be resolved and identified more easily. The capability to acknowledge the legitimacy of the broadcasted issues also helps the e-commerce industry tremendously.Undoubtedly, these enabled IoT devices will result in improving customer satisfaction and a smoother experience. Personalization IoT provides vast automation of the delivery processes and simplifies logistics management, which makes the delivery management more personalized.The segmentation process allows marketers to create content for each group connected to the web. Personalization is certainly an additional attribute.It performs two main things with IoT for customising the client experience. These are- customized delivery times and customized offers.The spectrum of IoT in its enormity will only further improve this process. Improved efficiency To integrate inventory and logistics aspects of the business, minimal human intervention is required.The big efficiency transport can be traced and warranty information can be examined easily.With the help of sensors and GPS, the IoT enabled devices adjust the direction and speed to access the data exactly as needed. IoT has the potential to improve global efficiency, while boosting sales concurrently. Logical operations result in a top-tier user experience, whereas predictive maintenance can be improved and revamped for the data obtained from product sensors before a total breakdown. More marketing opportunities The multifaceted abilities of IoT-enabled devices open up unlimited possibilities in marketing as well as promotions. In e-commerce industry, businesses are already depending on DaaS providers to collect data, which helps in understanding their customers better from forums and social media websites. These systems may be useful to track real-time users of the e-commerce sites, which helps enterprises with ultra-targeted promotions based on location and preferences.In e-commerce industry, Personalised advertising will definitely be a game-changer supported by IoT. Logistics Tracking In Logistics Tracking, IoT can help e-commerce organisations in monitoring and tracking the shipments in real-time and transit, and solve various issues linked with delivery.It greatly improves the customer satisfaction. A significant increase in the rate of movement helps in a better estimation of the delivery times, and the expense calculations for customers.
The past few years have witnessed a conspicuous evolution in the sphere of Internet of Things for e-commerce industry. Our easier and smarter lives are attributed to the transformed IoT e-commerce in ...Continue reading
How Kotlin can be used for Android Development?
By Susan MayKotlin, what? Kotlin is a statically typed programming language for JVM, mobiles, and browsers. The programming language is primarily developed by a team of JetBrain programmers based in St. Petersburg, Russia (Kotlin is named after Kotlin Island near St. Petersburg). The language has been in the market for a long time and slowly it is gaining popularity in the Android community. Kotlin has emerged as an alternative to Java. Kotlin first appeared in 2011 and recently at I/O Conference, Google has officially announced Kotlin as the third official language besides Java and C++. With this major announcement, Kotlin has jumped to the top 50 popular programming language list by TIOBE Index. Kotlin is currently holding the 43rd position with the rating of 0.346%. Why stick to Java, when you can try Kotlin Java is undoubtedly one of the widely used programming languages when we talk about coding in Android apps. But it is certainly one of the oldest languages. Java is considered as one of the official languages for Android development. But there are many reasons why Java is not always the best option for developing Android apps. Java has troubled programmers with the way it handles “null”, which ultimately causes an error leading to NullPointerException (NPE). The language insists programmers write huge codes to get a simple task done. Java has some design flaws that make it even difficult for programmers to work on it. Advantages of using Kotlin: Interchangeability in Java Kotlin has gained popularity because of its interoperability with Java. Both these languages can be implemented and compiled in the same project. Because Kotlin and Java can co-exist well in a project, it becomes difficult to tell which portion of the project is implemented in Kotlin or Java. Instead of starting the entire project from scratch, Kotlin can be used anywhere in the project. Kotlin codes are interchangeable with Java, therefore it can be benefited with the vast number of Java libraries and frameworks. Easy to Learn Kotlin is designed in such a way so as to improve the learning and understanding of Java codes. The language can be learned easily by just reading the language reference. Specifically, Java developers will find Kotlin very relatable because the syntax feels similar. Fewer Codes mean fewer bugs! When comparing Java class and Kotlin class, both of them produce the same output. The difference lies in the length of the code. Comparatively, the code written in Kotlin is more compact than Java. Java is a backward compatible language, which means every new version has to support the features included in the previous version. This makes it hard to include new features with every update. Consequently, it will increase the amount of code also. Kotlin is designed in a different way, its architecture is designed from scratch with no layer-to-layer architecture. Combines Structured and Functional Programming Kotlin has the perfect amalgamation of concepts and elements of both structured and functional programming. It is sometimes bit difficult to judge whether structured programming is better or functional programming. When it comes to Java, it is certainly a functional language. On the other hand, Kotlin serves both the concepts and elements of structured and functional programming. No more null pointer exceptions This is one of the most important features implemented in Kotlin. Null pointers are the most feared and unsolved issues Java developers face. Kotlin’s type system refuses to compile any code which tries to return or assign null. Whenever a method call happens on a nullable type it causes a null pointer exception. Instead, Kotlin insists developers to use Elvis operator if the call result is assigned to a non-null type.
Demand for IoT Talent surges by 304%, according to survey
By Ruslan BraginIn accordance to Belong’s Talent Supply Index Survey, a primary indicator which helps organizations to measure values and timelines, with the rampant uptrend in the approval of loT and machine learning interconnected activity in India, the request for IOT talent has puffed up to 304% between 2014 to 2017. The Talent Supply Index(TSI) is based on publicly available data and Belong’s platform data, including online communities, discussion forums, inbound recruiting channels and more. The TSI for June 2017 has shared 1.6M jobs founded in India, to help firms foresee and calculate acquisition efforts for critical jobs in the world of technology. According to Mr.Vijay Sharma, Co-founder and CEO of Belong-- "What is clear is that even in the midst of all the layoffs, it is solidly a candidate-driven market for the jobs of the future. This trend will only accelerate with more companies investing aggressively in cloud and emerging technologies like artificial intelligence (AI), while supply struggles to keep pace." The Key findings of Talent supply Index are as follows: Demand supply for core AI, IoT and cloud: Security Engineers, Devops Engineers,Data scientists rank 0.4, 0.7 and 0.8 respectively. This proves that the contract will continue for tech organizations in emerging technologies. High mobility for Python developers and Mobile developers:These market individuals move organizations faster compared to Software Architects and Data Scientists, whose average term is 5.3 years and not less than 1.8 years in an organization. SourceLink: http://blog.belong.co/demand-for-iot-talent-rocketed-by-304-belong-talent-supply-index
In accordance to Belong’s Talent Supply Index Survey, a primary indicator which helps organizations to measure values and timelines, with the rampant uptrend in the approval of loT and machine l...Continue reading