The CEO of Adobe Systems, Shantanu Narayen, recently announced the collaboration between Adobe and Microsoft on “Mad Money”, a finance program aired on American television. Narayen mentioned to Jim Cramer, the program host that this collaboration intends to share a standard vision of business changes, in sales and marketing software products.
For Adobe’s businesses, artificial intelligence is expected to become a focal-point and embrace machine learning for products like Adobe Sensei. This will gather data, change expressions in photographs, convert paper documents into editable digital files and generate predictive models.
"The volume of data that we are tracking and enabling people to understand and infer things from ... that will help a creator be a better creator. That will help a marketer be a better marketer," Narayen said.
This unique approach to show innovations in the services, empowers everyone to be a creator. In organisations, aesthetics and design are not so important, as they relate to transforming businesses and modernizing government.Both the organisations are on a critical mission to individual creativity and a changing business outlook.
The editing has continually grown 49 percent in Adobe’s Premiere Pro video platform and jumped to 86 percent in recurring revenues."If you're not careful, I think it impacts the competitiveness of our country vis-à-vis some of these other countries," the CEO added.The collaboration is one step towards shaping the future with artificial intelligence, as it will largely automate sales and marketing.