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A Start-to-Finish Beginner’s Guide to SEO Content Strategy

SEO has been growing faster and is an ever-changing subject. Borrell Associates reported that the SEO industry is predicted to reach USD 72 billion by 2018 and USD 79 billion by 2020. Developing content that best fulfills the need of users is crucial for SEO. It sounds simple in theory, but it is difficult to convert it into practice. Most of the content writers believe that they are following the best SEO content strategies by just integrating high-volume keywords in their content. It’s not just about the keyword research. So many other things need to be considered when it comes to developing the right content strategy for SEO growth. Here are some of the basic tactics that help you build SEO content strategy for your website.    Organize your plans Clearly defined objectives are a must for the effective management of your content operations. Here are two examples- Do you want to grow more traffic to your site? Do you want to convert your readers into customers and subscribers? With these types of questions in your mind, list all your goals first. This will help you decide the type of content you want to produce that satisfies your customer’s needs. Figure out the type of content There are different types of formats for creating contents. Some of the most popular formats that web content writers focus on include- Blog posts, e-books, Templates, Infographics and more. First, choose the right content type and then create successful SEO strategies. If you want to write content for landing pages and e-commerce pages, then obviously blog posts are not the best choice, because the customers searching to buy something do not get engaged with very lengthy contents. Use the best type of content that helps you sell your product or service. Example: A person running a car business will have a primary goal of attracting people to buy a car. Their content need not be like articles, but should be in a simple way that clarifies people’s common questions about the car buying process. And it should also show the human elements (how customers will be treated) to establish trust on them, as trust plays a key role in the current competitive industry. Blog posts are the best if you want to give full and in-depth knowledge of something to your customers. Research and find the best keywords Before starting off with the content, search for the keywords first, then analyse why people are searching for that specific term. This helps you more in delivering the right content for your customers. Sign Up for Google’s Keyword planner tool and enter your product or service as shown below. Now click on “get ideas” that gives you a lot of keywords people are searching for. Or Enter your target keyword into the Google search bar. Then a drop-down menu appears which shows some autocomplete suggestions related to your entry Or you can find out at the bottom of the page under “searches related to” section. Now select the best SEO keywords people are searching for with less competition and list them. Once the keywords are listed, go to SEMrush’s keyword research tool. This tool helps you to predict whether the keyword can gain popularity or not and measure your competition. Schedule how you will finish the tasks First, plan for resources by recruiting candidates, then take tools and budget your money wisely. Remember who is doing what and how they are planning to do it Build a content calendar and add all your tasks in it to accelerate your work. It helps you to Manage projects effectively Plan creative things Maintain uniformity Generate leads Schedule articles Decreases your work pressure On-page SEO factors to consider for getting high rank on google There are two factors for optimizing a blog post or website. They are: On-page optimization and Off-page optimization In this tutorial, we will discuss some important factors of on-page optimization for your blog posts. Include keywords in the title tag Pages whose titles start with a keyword rank higher than those using it in the middle or end of the title. Use Keyword in the first 100-150 words A keyword that comes early in the first 100 words of the article emphasizes that your content is about that particular keyword. So make sure that your keyword appears in the first 100-150 words of the article’s content. LSI (Latent Semantic Indexing) LSI keywords are the synonyms of the targeted keyword or keywords related to the concept of the content. Using such keywords helps search engines to figure out what your page talks about. This increases ranking and drives traffic as well. You can find such keywords by using the techniques and tools as mentioned in the above section “research and find the best keywords”. Keyword Density Keyword density should be around 1.5% including LSI keywords. Use the main keyword more than once in the content where it will go off well. Faster loading speed According to HubSpot, for a website to be the best, it should have page load speed of less than 1.5 sec. Reduce your bounce rate Bounce rate represents the time visitors are spending on your site. If the bounce rate is higher, it means the users are leaving your website quickly. Maintain high-quality content and design, and add internal links to lower the bounce rate. Internal Linking Adding internal links to your site allows visitors to spend more time on your website resulting in the high page rank. External Linking Adding external links to popular and authority websites like Wikipedia.org enhances your pagerank in Google. While linking, make sure that the anchor text is appropriate to the page or website you are linking to. Meta Description An article with a good meta description along with a keyword included in it will get high rankings and click-through-rate. Make sure that its length is not more than 160 characters for the best results. An example is given below- Long form content Longer content is ranking higher on Google because it believes that the longer content is more informative and authoritative. Maintaining articles with at least 500 words is required. Optimize URL URL for a web page should be short and simple and insert the targeted keyword in your URL. Google declared that the first 3 to 5 words of URL is given most importance. Engage with multimedia Insert suitable videos, images, and diagrams to your content that can attract your target readers’ attention and reduce bounce rate. Modifiers enhance the pagerank Pages that include modifiers like best, review, guide and years (2017) in their title ranks higher than those title without modifiers. Social sharing is crucial for SEO Presenting social share buttons on certain pages can benefit in increasing the overall traffic to your site. Heading Tags H1 tag should be used only once in the entire article, that is, for the title. H2 and H3 tags can be used for subheadings but don’t use plenty of H2 or H3 tags as Google algorithms do not support it. Keep a track of the guidelines provided and write creative content that goes on the website well. Finally, publish and share your search engine optimized content. Do’s and Don’ts Don’t add keywords after writing the post Never stuff keywords Don’t use more than one H1 tag Don’t increase the length of the content purposely Start title with a keyword Add long tail keywords Remove dates for the posts that are evergreen Display social share buttons Choose perfect keywords Hope this tutorial helps you choose the best type of content, analyse the keywords, and enhance your Google page rankings. Drive massive traffic to your website with the help of 15 On-page SEO factors discussed above.  
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A Start-to-Finish Beginner’s Guide to SEO Content Strategy

John Sanchez
Blog
22nd Dec, 2017
A Start-to-Finish Beginner’s Guide to SEO Content Strategy

SEO has been growing faster and is an ever-changing subject. Borrell Associates reported that the SEO industry is predicted to reach USD 72 billion by 2018 and USD 79 billion by 2020. Developing content that best fulfills the need of users is crucial for SEO. It sounds simple in theory, but it is difficult to convert it into practice. Most of the content writers believe that they are following the best SEO content strategies by just integrating high-volume keywords in their content. It’s not just about the keyword research. So many other things need to be considered when it comes to developing the right content strategy for SEO growth. Here are some of the basic tactics that help you build SEO content strategy for your website.   

Organize your plans

Clearly defined objectives are a must for the effective management of your content operations. Here are two examples-

  • Do you want to grow more traffic to your site?

  • Do you want to convert your readers into customers and subscribers?

With these types of questions in your mind, list all your goals first. This will help you decide the type of content you want to produce that satisfies your customer’s needs.

Figure out the type of content

There are different types of formats for creating contents. Some of the most popular formats that web content writers focus on include- Blog posts, e-books, Templates, Infographics and more. First, choose the right content type and then create successful SEO strategies.

  • If you want to write content for landing pages and e-commerce pages, then obviously blog posts are not the best choice, because the customers searching to buy something do not get engaged with very lengthy contents. Use the best type of content that helps you sell your product or service.
    Example: A person running a car business will have a primary goal of attracting people to buy a car. Their content need not be like articles, but should be in a simple way that clarifies people’s common questions about the car buying process. And it should also show the human elements (how customers will be treated) to establish trust on them, as trust plays a key role in the current competitive industry.

  • Blog posts are the best if you want to give full and in-depth knowledge of something to your customers.

Research and find the best keywords

Before starting off with the content, search for the keywords first, then analyse why people are searching for that specific term. This helps you more in delivering the right content for your customers.

  • Sign Up for Google’s Keyword planner tool and enter your product or service as shown below.

Now click on “get ideas” that gives you a lot of keywords people are searching for.

Or Enter your target keyword into the Google search bar. Then a drop-down menu appears which shows some autocomplete suggestions related to your entry Or you can find out at the bottom of the page under “searches related to” section.

  • Now select the best SEO keywords people are searching for with less competition and list them.

  • Once the keywords are listed, go to SEMrush’s keyword research tool. This tool helps you to predict whether the keyword can gain popularity or not and measure your competition.

Schedule how you will finish the tasks

  • First, plan for resources by recruiting candidates, then take tools and budget your money wisely.

  • Remember who is doing what and how they are planning to do it

  • Build a content calendar and add all your tasks in it to accelerate your work. It helps you to

  • Manage projects effectively

  • Plan creative things

  • Maintain uniformity

  • Generate leads

  • Schedule articles

  • Decreases your work pressure

On-page SEO factors to consider for getting high rank on google

There are two factors for optimizing a blog post or website. They are:

  • On-page optimization and

  • Off-page optimization

In this tutorial, we will discuss some important factors of on-page optimization for your blog posts.

  • Include keywords in the title tag

Pages whose titles start with a keyword rank higher than those using it in the middle or end of the title.

  • Use Keyword in the first 100-150 words

A keyword that comes early in the first 100 words of the article emphasizes that your content is about that particular keyword. So make sure that your keyword appears in the first 100-150 words of the article’s content.

  • LSI (Latent Semantic Indexing)

LSI keywords are the synonyms of the targeted keyword or keywords related to the concept of the content. Using such keywords helps search engines to figure out what your page talks about. This increases ranking and drives traffic as well. You can find such keywords by using the techniques and tools as mentioned in the above section “research and find the best keywords”.

  • Keyword Density

Keyword density should be around 1.5% including LSI keywords. Use the main keyword more than once in the content where it will go off well.

  • Faster loading speed

According to HubSpot, for a website to be the best, it should have page load speed of less than 1.5 sec.

  • Reduce your bounce rate

Bounce rate represents the time visitors are spending on your site. If the bounce rate is higher, it means the users are leaving your website quickly. Maintain high-quality content and design, and add internal links to lower the bounce rate.

  • Internal Linking

Adding internal links to your site allows visitors to spend more time on your website resulting in the high page rank.

  • External Linking

Adding external links to popular and authority websites like Wikipedia.org enhances your pagerank in Google. While linking, make sure that the anchor text is appropriate to the page or website you are linking to.

  • Meta Description

An article with a good meta description along with a keyword included in it will get high rankings and click-through-rate. Make sure that its length is not more than 160 characters for the best results. An example is given below-

  • Long form content

Longer content is ranking higher on Google because it believes that the longer content is more informative and authoritative. Maintaining articles with at least 500 words is required.

  • Optimize URL

URL for a web page should be short and simple and insert the targeted keyword in your URL. Google declared that the first 3 to 5 words of URL is given most importance.

  • Engage with multimedia

Insert suitable videos, images, and diagrams to your content that can attract your target readers’ attention and reduce bounce rate.

  • Modifiers enhance the pagerank

Pages that include modifiers like best, review, guide and years (2017) in their title ranks higher than those title without modifiers.

  • Social sharing is crucial for SEO

Presenting social share buttons on certain pages can benefit in increasing the overall traffic to your site.

  • Heading Tags

H1 tag should be used only once in the entire article, that is, for the title. H2 and H3 tags can be used for subheadings but don’t use plenty of H2 or H3 tags as Google algorithms do not support it.

Keep a track of the guidelines provided and write creative content that goes on the website well. Finally, publish and share your search engine optimized content.

Do’s and Don’ts

  • Don’t add keywords after writing the post

  • Never stuff keywords

  • Don’t use more than one H1 tag

  • Don’t increase the length of the content purposely

  • Start title with a keyword

  • Add long tail keywords

  • Remove dates for the posts that are evergreen

  • Display social share buttons

  • Choose perfect keywords

Hope this tutorial helps you choose the best type of content, analyse the keywords, and enhance your Google page rankings. Drive massive traffic to your website with the help of 15 On-page SEO factors discussed above.

 
John

John Sanchez

Blog Author
John is a social media geek and a digital marketing consultant. He has spent several months creating marketing channels for wide range of clients before venturing into digital.
Website : https://www.zeolearn.com

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Top comments

Sarita Maurya

11 May 2018 at 3:15pm
Hi John Sanchez, very nice article about seo I also written an post about seo the link of my post is : https://www.devicestouse.com/search-engine-optimization-seo/

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