According to a report by The Information, Amazon is developing its own Artificial Intelligence(AI) chips for the Echo, which would allow Alexa-powered devices to respond faster to commands, by allowing speech recognition to the device directly.
At the present time, whenever a user makes a request on an Alexa-powered gadget, there is a time lag while the chatbot approaches the cloud in order to understand the inquiry. While Echo devices would keep on depending on the cloud for complex requests, allowing speech recognition would enable Alexa to execute simple tasks much faster, without wasting more time like the cloud delay.
It is also trusted that Amazon may employ the Artificial Intelligence chip for its AWS (Amazon Web Services) platform to enhance its machine learning endeavors. Currently, the company has 450 employees who have a strong command over chip and it is developing its in-house chip endeavors. In the year 2015, it has obtained chip designer Annapurna Labs whose ARM-based Alpine chips are built for connected home devices and routers.
Utilizing its own chips implies Amazon would be able to build new AI-driven abilities for Alexa without depending on chips designed by third-party organizations. Its contenders, including Google and Apple, have built their own AI chips in recent years and Google is already using its chips to support services such as Photos, Translate, Search, and Street View. Now, Amazon is the latest company that is showing interest in building AI chips.