Content marketing is a technique through which marketers produce free content to their users. Content marketers produce important, consistent and useful content to online readers with an intention to attract them to their website. “Content is king, but marketing is queen and runs the household,” said Gary Vaynerchuk. People in the content marketing field are facing many challenges daily to satisfy their customers by resolving their queries.
Challenges involved in content marketing
Maintaining a unique style and thinking intellectually
Thinking better and different to lead among competitors
Smartness and agility to resolve a problem in a different manner
Competing with people in the market who are constantly trying to occupy the first place
Presenting a well researched content with accurate information
As everything is becoming digital, there is a drastic rise in the internet usage all over the world. Most of the people prefer search engines to gather appropriate information. This shows the demand for content marketing. The concepts involved in content marketing changes frequently.
Artificial intelligence in content marketing helps content marketers in understanding the user's data. This in turn helps in analysing and collecting the data. AI is changing the face of content marketing in the following ways:
Automatically Generated Content
Gartner said that by the year 2018, 20 percent of content will be automatically generated by the AI machines. Depending on the analytics and data, AI generates content automatically. Most of the companies like Yahoo, Associated Press and Fox are using artificial intelligence robots for content generation as it reduces the cost and time consumption.
For example: “Tuesday was a great day for W. Roberts, as the junior pitcher threw a perfect game to carry Virginia to a 2-0 victory over George Washington at Davenport Field.” This sentence is generated by the algorithm in artificial intelligence.
AI in Social Media Industry
Today, nearly 2 billion social media users are present all around the world. According to these new statistics from Statista, “these figures are still expected to grow as mobile device usage and mobile social networks increasingly gain traction”. AI machines analyse the attitudes of social media users. This helps in generating the relevant and accurate information as per the user requirements.
Artificial intelligence very well knows how to get the data right on top in Facebook. AI, with its special features helps writers in finding which content the audiences are looking for. This helps marketers in writing content that improves the search rank with social media.
AI Helps in Enhancing the Page Ranking
It is not an easy job to create appropriate and engaging content. It takes a lot of time for the writers to do in-depth research. Algorithms in artificial intelligence collect the user's data. So, it will be very easy for a marketer to understand the user requirements in creating relevant content.
AI is not only involved in generating relevant content but also helps in optimizing it. It helps in enhancing the page ranking by giving appropriate keywords and highly ranked pages to the marketers.
Chatbots Interaction with Customers
Chatbots make use of artificial intelligence to communicate with customers. Previously companies were responding to their customer queries publicly like on twitter or on facebook walls. But from the past 2 years, companies are resolving their queries privately with the help of artificial intelligence chat bots. Now approximately 10,000 companies are using this artificial intelligence chat bots to manage private chats.
Facebook Messenger uses chatbots to answer the customer questions and issues in real time. Uber uses Facebook Messenger bots to help its customers in booking ride without opening the app. 1-800 Flowers use these bots for flower arrangements.
AI machines cannot replace all the actions performed by human beings. Chatbots are performing more and more activities in just few seconds. So possibly, there are more chances for bugs to be found. Manually generated content will be more genuine when compared to the content generated by AI. This is mainly because machines cannot attach emotionally as the humans do. Artificial Intelligence just helps in reducing the workforce.