Developing and launching your own Application isn’t as easy as it seems. There needs to be a considerable amount of research behind it which includes prototypes, experimental runs, and most importantly marketing. A single faulty characteristic can cause customers to prefer the competitor’s application because what we need to understand is that an App is basically made to provide more accessibility and ease. If it fails to do so, then it is officially considered irrelevant. Here are the 5 Dos and Don’ts for launching a mobile app:1. Holistic experience for the customerDO: If you have an online shopping website, for instance, the App should include each and every item that the website does. Other than products, all the features should be available on the Application as well, so that the consumer considers the App to be a strategic part of your business, not something extra or irrelevant. Amazon is a good example of an App that provides customers with a holistic shopping experience.
DON’T: The experience, on the whole, should be a fulfilling one for the person so that he does not feel the need to close the App, and open the website instead. For example, if the customer wants to read the feedback from other customers, a link to the website in a web browser will probably make the customers change their minds about a purchase, just because they don’t want to switch away from their mobile App.
2. Marketing is crucial
DO: Social media platforms such as Facebook and Instagram are probably the best places to start building an image for your new App. More importantly, you need to allocate at least 25% of your monetary budget towards marketing the app if you want to stand your ground as an individual App making company.
DON’T: Stay away from false advertising and high pricing strategies in the initial stages, because naturally, customers are attracted towards free Apps rather than the ones that they have to purchase. Spamming customers through emails or on-click web browser advertisements will only annoy customers before the App is even launched.
DO: It is understood that people always prefer Apps that would provide them a secure environment, without any spammers or phishers.
DON’T: Never allow people from around the world to access your App without a standard security check that everyone has to go through in order to login to the App itself. Easy access without any information can allow a number of spammers to take hold of your App and make victims out of other users.4. Customers Log In
DO: Once customer signs into the App, it should save their information for the next time they access the application. This will increase repeat purchases, as the customer will feel an ease towards using your application instead of any other because his information will already be present, and his own personal page will open once he enters the app.
DON’T: Do not prompt the customers or users to login each time they open the application because this will cause a certain degree of monotony and annoyance for the person, which may or may not lead to customers stopping the usage of that particular application. Also, there are a few instances, when more than one piece of information is required for a login- this is a definite no because security is good till it becomes too tight for the customer to tolerate.5. Competitor Research
DO: It is always essential to research your customers; this way you can understand and outline what people are attracted to. Many questions can be answered this way, like what kind of user interface people prefer, or app style, what kind of advertising gets the most likes etc.
DON’T: Make sure that the characteristics of your app do not match any others, especially the popular ones, because not only is this unethical, it will also give your application a bad reputation among other customers, developers or any potential investors. Other than this, the logo should be 100% unique in terms of idea, design, and color scheming, it will be considered extremely unethical, or even illegal in some circumstances if a customer downloads your application under the impression of it being something else.