“Simplicity is the ultimate sophistication” - Leonardo da Vinci
Let’s define Simplicity - It is the quality or condition to understand something very easily. The word is highly relatable when we talk about website designing. A website is much more than the collection of web pages interlinked with each other. An average web design affects a website’s performance and eventually, it ends up seeing a huge sag in the traffic.
A web designer ensures that the components in the website are not cluttered. They redesign and reorganize web components in a way so that interface becomes easy to understand. This improves the user experience of the website.
Also Read: 5 Ways to Supercharge UX on Your Website
Below, we have mentioned few of such techniques to improve a website or web application design in terms of interfaces and experiences:
- Using Modal Windows
A lot of websites have now started the use of modal windows throughout their website wherever required. Modal windows are generally like pop-up windows, which appear on the same web page instead of appearing on a separate page.
If we see their alternatives, we will come to know why they are required. Alternatively, we will have to load a new page. There are websites which display settings, login forms, edit boxes in a modal window. This ultimately relieves users of the effort to redirect to another web page and then return to the parent page. It also reduces the load on the web server with lesser requests.
- Showing user specific controls
There are few people who want to interact with the advanced features of the website. But a website is not supposed to be designed only for few people. A website should be a lot clearer and easy to understand. Giving users an option to do a custom search or advanced search on a website through search box also leads to good user experience.
- Similar color scheme throughout the website
There are several benefits of using a monotone color scheme through the design. According to a website content, choosing a color scheme and using it throughout the design will provide a classic look to the entire website. This automatically attracts users to visit the website and linger for a few minutes.
If we use the same color scheme throughout the website, the content we are trying to emphasize more (image, text, or call to action), will draw the attention of users. Many corporate websites use the same color scheme for branding purposes. It is also equally beneficial for other websites looking to simplify things.
- Swapping Text with Icons
Try to visit some websites with simplified design structure. All will have at least one thing in common, i.e. usage of icons instead of texts. There are websites which are using too many unnecessary text labels. As a designer, if you are using labels that are pointing out to obvious things, there is no point using them. That counts as a bad web design approach.
If we take the blog as an example, it doesn’t make much sense to use text labels like “Author Name” or “Date”. It is very much clear to the user if he/she is seeing a name or date. Correcting such basic things will make the interface much cleaner.
- Context based Approach
Context based controls can be defined as a way to display stuff, wherein users are required to complete a particular task. This kind of approach shows only a few controls and more controls related to the task. Context heavy approach is not advised for all sorts of websites because the way people interact with different websites are not same. Sometimes, a user expects a site-wide navigation for few websites and this will make it difficult for them to navigate throughout the website properly.
Showing few relevant controls for a particular task makes it easy for the users to complete the task in much less time.