You have spent hours writing a blog and have just posted it, but when you start searching for your article on Google search, it is nowhere to be found. This is a common problem for every blogger and there are some tips to write an SEO-friendly blog post. Now remember, there are numerous ways to write an SEO-friendly blog and this post just covers some of the important ways to do it.
1. Get your own domain name
Some of you might already have your own domain name since you are trying to post your blog, but if you don’t have one, it is better not to do a free setup for your domain and there are numerous reasons for this.
Google has designed its algorithm in such a way that it will give priority to the blog posts which have serious and original content and if you try to manage with a free setup domain, it is less likely to be found on Google.
Another reason for this is your readers. They do not want to think you have just a free setup domain and replicated blog posts. Your content should be original so as to attract them and getting your own domain name and hosting it by yourself will help you to attract people.
2. Add backlinks to your content
If you have been posting your blogs for some time by now and the article which you are writing is related to your previous article then do not forget to add links to your previous article as this will make your post stronger.
Links from other major websites to your site is one of the strongest ways to make your posts SEO optimized. Adding links to your own content as well as getting a link to your site from another website is called backlinks.
As mentioned earlier, Google uses an algorithm that searches for original content and backlinks are one of many ways for Google to find your content. However purchasing cheap backlinks is not advised as it will be banned by the Google.
3. Editing Permalink
Permalink is one of the reasons for search engine ranking of your post and it has to be optimized to get the best out of it. The permalink is responsible for the people to locate your blog. It is better to edit the default permalink as the default one contains unnecessary characters.
Permalink structure can be edited in WordPress by going to SETTINGS>PERMALINKS. It is better to use just the keywords for the Permalinks. For example, if you are writing a post on ‘SEO after posting a blog’, you can give your permalink as ‘blogspot-SEO’.
4. Use of Keywords
You should know the kind of words people are using to search for the topic based on which you are writing the article. This enables you to use those keywords in your article and increase the search ranking of your post.
However, excessive use of the keywords will over-optimize your post and less use of keywords will lead to lesser search ranking. You will need to know the best places to insert your keyword in your post. Never stuff the keywords in your article to manipulate the search engine.
Google’s Keyword Tool can help you to find out the words which people are using to find the post which you are writing on.
5. Connecting to Social media
It is said that when you write an article, you have to spend 20% of time writing it and 80% of time marketing it. What better way to marketing your content than social media.
Google’s Ranking algorithm will also look for social media connectivity for your article for better search rankings. If people like your article, then most probably they are going to share it. You can also encourage your readers to leave comments to better understand what they think of your post.
Remember, as mentioned at the beginning, these are just some of the ways for SEO friendly posts and there are numerous ways of improving it. Do explore.