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Google Analytics new AI tool helps finding Insights faster

Google is strengthening Google Analytics and it is providing the website owners and bloggers most important details in a moment. Google Analytics is great for analysing huge key data and make the most of your web efforts. The search giant has recently added a new feature to Google Analytics service that allows AI to surface insights automatically. Machine Intelligence will help analytics to find trends efficiently in combinations of thousands of metrics and dimensions. Ajay Nainani, product manager for Google Analytics, in a blog post, the automated insights feature “lets you see in 5 minutes what might have taken hours to discover previously.” Nainani further explains with an example, If you're a retailer trying to get ready for the holiday season, for instance, the tool can instantaneously surface opportunities and anomalies hiding in your data, such as which products are experiencing higher-than-normal sales growth, which advertising channels are driving the most conversions and the best returns, and what devices customers are using to engage with your brand. Now website owners and app owners will get notifications immediately whenever they see an increase in traffic. The update also offers recommendations and tips that will help any user to improve their analytics data. The new feature added is already available on Android and iOS apps via the Assistant screen. The web version for Google Analytics is still under development stage and we can expect the release soon.
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Google Analytics new AI tool helps finding Insights faster

John Sanchez
What's New
07th Sep, 2016
Google Analytics new AI tool helps finding Insights faster

Google is strengthening Google Analytics and it is providing the website owners and bloggers most important details in a moment.

Google Analytics is great for analysing huge key data and make the most of your web efforts. The search giant has recently added a new feature to Google Analytics service that allows AI to surface insights automatically.

Machine Intelligence will help analytics to find trends efficiently in combinations of thousands of metrics and dimensions. Ajay Nainani, product manager for Google Analytics, in a blog post, the automated insights feature “lets you see in 5 minutes what might have taken hours to discover previously.”

google analytics

Nainani further explains with an example, If you're a retailer trying to get ready for the holiday season, for instance, the tool can instantaneously surface opportunities and anomalies hiding in your data, such as which products are experiencing higher-than-normal sales growth, which advertising channels are driving the most conversions and the best returns, and what devices customers are using to engage with your brand.

Now website owners and app owners will get notifications immediately whenever they see an increase in traffic. The update also offers recommendations and tips that will help any user to improve their analytics data.

The new feature added is already available on Android and iOS apps via the Assistant screen. The web version for Google Analytics is still under development stage and we can expect the release soon.

John

John Sanchez

Blog Author
John is a social media geek and a digital marketing consultant. He has spent several months creating marketing channels for wide range of clients before venturing into digital.
Website : https://www.zeolearn.com

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