On Monday, 20th February 2017, an agreement was signed between two tech giants Google and Microsoft with the British Government that their respective search engines would make piracy websites difficult to find for the UK user. Through this new agreement from the front page of Google and Bing search results the pirated websites would be kicked off.
Earlier the record labels and Film studios have accused Google and Microsoft of not giving much attention to piracy and online copyright protection.
The Consumers should be made available to the links to legitimate services and websites and not to the pirated sites. "Relationships with our world leading creative industries need to be collaborative", these words were said by Jo Johnson, the minister for universities, science, research, and innovation.
A major step of demolishing the pirated websites because of the repeated copyright infringement notices, both the tech giant will make sure that they do not appear on the first page in the result of common searches.Search engine autocompletes the function making it faster and giving the user what they are looking for. This also will remove the terms which would lead them to pirated websites, reported the Telegraph.
As per the researches were done there is around 33 percent of traffic on the first result on Google and Only the first page contributes around 92 percent of all the traffic.
The classic way to restrain piracy is ISP-level site blocking and preventing piracy through search traffic is the world’s first step towards it.