Google is now going to make it easier for the users to find high-quality apps with its advanced search and discovery algorithms. Earlier it was very difficult for a user to search high-quality apps in the mess of 2.7 million published apps. Now, with the implementation of its new algorithm, users will be served high-quality applications on Play Store.
Andrew Ahn, Product Manager, Play Store, has discussed the issue of many applications being unstable on Play Store. He also stated that half of the applications having 1-star rating mentioned issues with app stability. These low-quality apps (apps with more frequent crashes) in turn affect mobile phones’ battery usage, slow rendering times and eventually crash.
Before publishing applications, developers can make use of Play-Console, Android Vitals, Pre-launch, and the Playbook app to improve their applications. Developers should improve the key performance issues and test alpha or beta versions on popular devices.
Developers who are looking to make their apps more successful on Google Play should focus on quality and performance. They will see improvement in the ratings, retention, and monetization. Ahn also added that with high quality, they have seen positive engagement- people tend to use high-quality apps more and uninstall them less.