Internet of Things(IoT) has already proved its vitality in the economic world and businesses. In social media marketing, marketers have recognized a massive opportunity to promote their products, as virtually every person is connected to the internet and active on social media platforms like Facebook, Instagram, Twitter, etc. Therefore in recent times, the Internet of Things’ impact on social media has been worth exploring.
The IoT technology has touched every part of the business world effectively, and one part of the business which is transformed by IoT benefits in marketing is social media.The unique approach to IoT has led to a revolution which has made our lives more pleasant in various sectors including smart cities, automotive, weather forecasting, the gaming industry and agriculture. With this trend, the revelation of the different facets of technology and innovation has been like never before.
IoT benefits in marketing, especially social media marketing, has been transformative, making it standard and further personalized with predictive analysis.Let’s have a glance beyond the fame of social media marketing and how IoT has taken social media marketing to the next level.
Benefits of Social Media Marketing
In marketing, social media provides a good platform to marketers for advertising their products and increasing possible purchasers located at various geographical locations.However, apart from broad extent, social media marketing offers various benefits as listed below-
- Decreased Marketing Cost
In social media marketing platform, the cost is the most powerful path to advertising products to reach out to the mass over the internet. In this, marketing poster on twitter, facebook, paid ads and various social media websites, the cost sustains is almost economical against the benefits that can be used through it.In social media platforms, the paid marketing provides value for money against the growth in traffic inbound to your website.
- Increased Inbound traffic
Beyond social media, inbound traffic is inadequate and currently rank to individuals searching for keywords.The amount of quality content you post on social media is directly proportional to the inbound traffic, which generates more conversions and leads.
- Better Search Engine Rankings
In social media platforms, visibility and activity of business are the major elements of search engine optimization. Different search engines along with Google are likely to boost their ranking and update its website using social media.To capture relevant traffic from search engines, using SEO is the significant factor that is always used in social media.
Let’s delve into the ways IoT is transforming Social Media Marketing:
With the integration of IoT, social media marketing has uniquely transformed and has shown a major leap, as compared to its standard traditional form. The different features added to social media marketing is more realistic and customized with respect to what an individual is likely to prefer.The techniques employed on an IoT combined social media marketing platform are as follows:
- Predictive Analysis
The predictive analysis of IoT solely focuses on Social Media Advertising. It analyses and accumulates customer preferences based on products and services to provide crucial information.The taste and preference of the customers can be utilized for improving the social media marketing strategy eventually.The products recommended on e-commerce websites namely Amazon, Snapdeal, etc are a result of well-structured analysis of IoT.
IoT integrated social media marketing has connected an edge of personalisation. Nowadays, effective strategies are formulated, based on the browsing histories of the customers in order to get an idea of the products likely to be purchased by them. In social media marketing platforms, IoT has transformed to adopt a new customer-centric approach. As of now, the advertisements and promotional messages are based on individual’s preference.
- Connected Marketing
IoT is perfectly optimized for social media marketing. It has enabled a marketplace and connected API economy, that is a new opportunity for every individual in the community. Marketers are now able to channel their efforts in advertising and analyze the expanding social media communities. This might help them to reach out to all the target customers in a smooth manner.
- Socializing with Physical Objects
IoT has unlocked a new gateway for social media marketing.Nowadays these are limited not only to social media websites but have also been extended to physical objects. IoT has helped social media marketing to be more powerful and well-organized by analyzing and collecting data generated by the customers over different social media platforms.This strategy helps to inform customers about any latest update via e-mails.