Microsoft and Amazon are now partnering to integrate their digital assistants Cortana and Alexa respectively. Such kind of integration will allow Alexa users to access unique Cortana features. Microsoft has mostly implemented Cortana for direct access to its Office products. Now with this cross platform integration of digital assistants, Alexa will also get this functionality via Cortana. Along with this, Cortana users will also be able to access Alexa features which are missing in Cortana.
“The world is big and so multifaceted. There are going to be multiple successful intelligent agents, each with access to different sets of data and with different specialized skill areas. Together, their strengths will complement each other and provide customers with a richer and even more helpful experience,” said Jeff Bezos, Founder, and CEO, Amazon in a press statement.
As described in the press statement, people are just required to turn on their echo devices and say “Alexa, Open Cortana” and windows 10 users will say “Cortana, Open Alexa”. The entire integration will be little awkward initially. Satya Nadella also added, “Ensuring Cortana is available for our customers everywhere and across any device is a key priority for us”.
Almost all the tech giants including Apple, Amazon, Google, and Microsoft have created rival digital assistants. This kind of partnership or integration is a signal towards better usage of these digital assistants. The integration is most likely to happen later this year.