SEO’s are a unique group of individuals having diversified set of skills and experience .Their demand has increased drastically within the businesses which rely on web traffic for sales or marketing. It doesn’t matter whether the business is small or large, to be the dominant player it has become important for the companies to either master search engine optimization (SEO) or hire an SEO specialist.
SEO is a thing which can’t be understood just by reading, it’s more understandable if done practically. Many simplified online courses are now available in the market which provides all the insights about SEO. Interested individuals can also go for SEO training and SEO certifications and make a career out of it.
Here we will be discussing some skills that an SEO expert should have. Let’s try to find out what it takes to become an expert in SEO:
1: Handful experience in Analysis
A person having good knowledge and experience in Analytics can see his/her future in SEO. The Expert should know all the aspects of analytics and how to read data. It requires a mathematical mind to understand all such things.
2: Knowledge of website development is required
SEO Experts should have knowledge about the website design and meta tags. Generally, website designers don’t really care about SEO aspects but it is the job of the expert to make the website look pleasant and keywords enriched.
3: Researching throughout the Internet
The major portion of the job of an SEO expert is to do research on all the keywords, analytics and any change in the search engines. If the research is not done properly and successfully, then the website might lose its respective ranking in Google search.
4: Prioritizing the changes in Websites
SEO should be able to prioritize the changes and modifications in his/her website. The expert should be able to think how the changes are going to affect the website..
5: Should know how to Curate Contents
Being an SEO expert it is important to have a checklist of things that makes a great content. Mostly the contents are created by the writers but the expert must also have the knowledge of type of content. It is expected from SEO experts to be updated about the trends and giving their valuable inputs to the writers.
6: Focusing on Conversions is very Important
To create a good and effective SEO plan it is important to convert a visitor into a customer. Achieving a rank in a Google Search does not define the success of a website. SEO experts should always focus on ways to increase the conversion rate.
SEO is actually not anybody’s cup of tea. The skill sets mentioned above are a just glimpse of a big picture. It’s not only for the Experts but someone writing a new blog or creating a web page should have at least these all skill sets to start with.
Here we have one video regarding the basics of SEO: