On March 9th, 2017, Microsoft launched the preview version of Playable Ads. This lets you try every Windows 10 titles without downloading anything.
Isn’t that great to use Google’s Instant App, where you can just run your Android programs? The users just need to click a promo then it will stream the whole app for 3 minutes. This gives users a feel how software works without compelling them to quit what they were doing earlier.
The time limit would not benefit the user to a great level until they tend to finish off the first level of all games. Microsoft has come to a conclusion that Playable Ads are way more better than making judgments about an app based on tiny ad graphics.
The major point is that your favorite developers won’t have to make any greater changes -- they just have to enable the “try now” button and rest are done by Microsoft.