In the ongoing conference “IBM InterConnect 2017” IBM and PlayFab have jointly announced that they will be working together to provide game developers unique features where they can analyze the player’s behavior so that they can develop games with good performance. The combination of IBM Watson Data Platform and PlayFab on IBM Cloud will provide the best backend services for games. Player’s experiences can be boosted as developers start using cognitive powered decision support with the fastest data ingestion engine.
In 2016 Interactive gaming market’s revenue crossed more than $191B. In the overall revenue, mobile gaming has contributed more that $41B. Industries are now aiming that by 2020 they should gain projections to $120B. To achieve this target the industry is working in improvising their capabilities in analyzing the player’s behavior in real time and developers can now deploy these learning on their games via the PlayFab platform.
James Gwertzman, chief executive officer, PlayFab told that “Modern connected games offer immense artistic and commercial potential – but to realize that potential, developers need tools to analyze and act in real-time on the massive amounts of data these games-as-services continuously generate.” and he also mentioned that “By bringing the Watson Data Platform to our PlayFab developer community, we are democratizing cutting-edge data science – and allowing developers to make better decisions and drive increased engagement and profitability. Our customers are already delivering top 10 games, and now we're giving them new tools to extend how long they stay in the charts.”
To perform deep, collaborative analytics and machine learning on a large data set IBM Watson Platform is providing the necessary tools to the developers. Backend support is from PlayFab, It provides powerful tools and services for working on games post launch.PlayFab platform includes tools like content management, player relationship management, in-app commerce, tournaments and leaderboards and powerful automation tools for reducing player churn and engagement and methodization.
According to Derek Schoettle, general manager, IBM Watson Data Platform “As the mobile gaming industry has really taken off in recent years, there is a tremendous amount of data that needs analysis.” and he also told that “IBM Watson Data Platform applies the built-for-data architecture of IBM Cloud and the power of cognitive technology to help game developers unlock insights from their data faster and deploy it quicker to provide new experiences and stickier engagement."