Social Media is a phrase we use in common in our day to day life. Earlier it was like “If you aren’t on Google, you don’t exist”, but it has changed completely now. Websites like Facebook, LinkedIn, Twitter and Google+ have millions of users and still counting. Social media is a popular way to use direct marketing. This type of marketing allows one-on-one connection and gives a chance to show who you are to the rest of world. With an opportunity like this, you want to capitalize on the connection. Engagement allows you to do that.
In this continuously changing world of unique blogging practices, it has become immensely important to adopt the best way to create an interesting and engaging post.
Let’s try to understand some aspects of Successful and Engaging posts to increase social media visibility:-
1: Posting should be purposeful
The post should be meaningful. Posts without any meaning don’t catch viewer’s eyes
The content has to be written in grammatically correct and should have some points useful for the viewer.
Content should connect with the targeted audience.
2: Share-Worthy Posts
We might have seen and read a few posts which don’t talk much about its respective headline. These posts are not worth sharing because they don’t contain any relevant content for any particular person. Deviating from the topic doesn’t help the blogger to get any attention.
3: SEO Friendly Content
Content should be interesting to the users as well as SEO optimized. Don't annoy your users with irrelevant content.
The headline is the first thing that reader notices and it has to be catchy, otherwise, he/she will never get the interest in reading the post.
The title of your post/blog should let readers know right away what your blog is about. Experiment with different catchy headlines
Optimizing With Keywords
Use keywords in your context text
Link your keywords with relevant to your content
Don’t stuff your content with more keywords
4: Add Interesting Images
Images not only a great look to the post but it also allows the reader to relate himself to the words written.
Images should be used more often in the post. It increases the readability and reader don’t feel bored while reading the post.
5: Proper Linking
Links are always helpful for posts because it shows the relevancy of the posts and from where your post has sourced.
Interesting links attract more users to come and visit the post and this gives them a way to see a relevant video or read relevant article.
6: Promote Your Content
Sometimes it becomes difficult to promote your brand single-handedly
Having same demographic or overlapping fans could help a lot in this strategy.
For example, A tourism page featuring a restaurant within its area that will make sense for any restaurant or else it will be treated as annoying spam.
7: Cover Trending Topics
The post should always talk about the topics which are trending. This increases the visibility of the post because many of them will be interested in viewing topics which are new in the market.
If the particular blog deals about something older then it will have less importance. So, it is necessary for the bloggers to talk about the topics which are new and liked by many people.
These can be only a few ways to remodel and reconstruct your blog. What are you waiting for, put on the thinking cap and start writing something useful and attractive? Who doesn’t want to get noticed and followed by millions of people?