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7 Ways To Increase Your Post’s Visibility In Social Media

Social Media is a phrase we use in common in our day to day life. Earlier it was like “If you aren’t on Google, you don’t exist”, but it has changed completely now. Websites like Facebook, LinkedIn, Twitter and Google+ have millions of users and still counting. Social media is a popular way to use direct marketing. This type of marketing allows one-on-one connection and gives a chance to show who you are to the rest of world. With an opportunity like this, you want to capitalize on the connection. Engagement allows you to do that. In this continuously changing world of unique blogging practices, it has become immensely important to adopt the best way to create an interesting and engaging post. Let’s try to understand some aspects of Successful and Engaging posts to increase social media visibility:- 1: Posting should be purposeful The post should be meaningful.  Posts without any meaning don’t catch viewer’s eyes The content has to be written in grammatically correct and should have some points useful for the viewer. Content should connect with the targeted audience. 2: Share-Worthy Posts We might have seen and read a few posts which don’t talk much about its respective headline. These posts are not worth sharing because they don’t contain any relevant content for any particular person. Deviating from the topic doesn’t help the blogger to get any attention. 3: SEO Friendly Content Content should be interesting to the users as well as SEO optimized. Don't annoy your users with irrelevant content. Catchy Headlines The headline is the first thing that reader notices and it has to be catchy, otherwise, he/she will never get the interest in reading the post. The title of your post/blog should let readers know right away what your blog is about. Experiment  with different catchy headlines Optimizing With Keywords Use keywords in your context text Link your keywords with relevant to your content Don’t stuff your content with more keywords 4: Add Interesting Images Images not only a great look to the post but it also allows the reader to relate himself to the words written. Images should be used more often in the post. It increases the readability and reader don’t feel bored while reading the post. 5: Proper Linking Links are always helpful for posts because it shows the relevancy of the posts and from where your post has sourced. Interesting links attract more users to come and visit the post and this gives them a way to see a relevant video or read relevant article. 6: Promote Your Content Sometimes it becomes difficult to promote your brand single-handedly Having same demographic or overlapping fans could help a lot in this strategy. For example, A tourism page featuring a restaurant within its area that will make sense for any restaurant or else it will be treated as annoying spam. 7: Cover Trending Topics The post should always talk about the topics which are trending. This increases the visibility of the post because many of them will be interested in viewing topics which are new in the market. If the particular blog deals about something older then it will have less importance. So, it is necessary for the bloggers to talk about the topics which are new and liked by many people. These can be only a few ways to remodel and reconstruct your blog. What are you waiting for, put on the thinking cap and start writing something useful and attractive? Who doesn’t want to get noticed and followed by millions of people?
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7 Ways To Increase Your Post’s Visibility In Social Media

John Sanchez
Blog
25th Jun, 2016
7 Ways To Increase Your Post’s Visibility In Social Media

Social Media is a phrase we use in common in our day to day life. Earlier it was like “If you aren’t on Google, you don’t exist”, but it has changed completely now. Websites like Facebook, LinkedIn, Twitter and Google+ have millions of users and still counting. Social media is a popular way to use direct marketing. This type of marketing allows one-on-one connection and gives a chance to show who you are to the rest of world. With an opportunity like this, you want to capitalize on the connection. Engagement allows you to do that.

In this continuously changing world of unique blogging practices, it has become immensely important to adopt the best way to create an interesting and engaging post.

Let’s try to understand some aspects of Successful and Engaging posts to increase social media visibility:-

1: Posting should be purposeful

  • The post should be meaningful.  Posts without any meaning don’t catch viewer’s eyes

  • The content has to be written in grammatically correct and should have some points useful for the viewer.

  • Content should connect with the targeted audience.

2: Share-Worthy Posts

We might have seen and read a few posts which don’t talk much about its respective headline. These posts are not worth sharing because they don’t contain any relevant content for any particular person. Deviating from the topic doesn’t help the blogger to get any attention.

3: SEO Friendly Content

Content should be interesting to the users as well as SEO optimized. Don't annoy your users with irrelevant content.

Catchy Headlines

The headline is the first thing that reader notices and it has to be catchy, otherwise, he/she will never get the interest in reading the post.

The title of your post/blog should let readers know right away what your blog is about. Experiment  with different catchy headlines

Optimizing With Keywords

  • Use keywords in your context text

  • Link your keywords with relevant to your content

  • Don’t stuff your content with more keywords

4: Add Interesting Images

Images not only a great look to the post but it also allows the reader to relate himself to the words written.

Images should be used more often in the post. It increases the readability and reader don’t feel bored while reading the post.

5: Proper Linking

Links are always helpful for posts because it shows the relevancy of the posts and from where your post has sourced.

Interesting links attract more users to come and visit the post and this gives them a way to see a relevant video or read relevant article.

6: Promote Your Content

Sometimes it becomes difficult to promote your brand single-handedly

Having same demographic or overlapping fans could help a lot in this strategy.

For example, A tourism page featuring a restaurant within its area that will make sense for any restaurant or else it will be treated as annoying spam.

7: Cover Trending Topics

The post should always talk about the topics which are trending. This increases the visibility of the post because many of them will be interested in viewing topics which are new in the market.

If the particular blog deals about something older then it will have less importance. So, it is necessary for the bloggers to talk about the topics which are new and liked by many people.

These can be only a few ways to remodel and reconstruct your blog. What are you waiting for, put on the thinking cap and start writing something useful and attractive? Who doesn’t want to get noticed and followed by millions of people?

John

John Sanchez

Blog Author
John is a social media geek and a digital marketing consultant. He has spent several months creating marketing channels for wide range of clients before venturing into digital.
Website : https://www.zeolearn.com

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