Websites are considered as the window to the world of internet. In today’s time having a website gives you the credibility to showcase your product or promote your business. People usually think of having a website but they actually don’t know how to manage or generate traffic to their website. Generating traffic to a website is not that easy, it requires several factors. Here are some of the mistakes people usually make and end up losing attention they are looking for.
If your homepage is loaded with too much content, you as viewer would lose interest. Viewer cannot focus on single article he/she is looking for. Keep your homepage clean, there might be some older content which no longer has importance, these kind of content can be moved to archive section. Your website can be made even more attractive if you keep the pictures organized.
Substandard Web Design:
Design of a website matters a lot and to have a good website, you should avoid web design mistakes like Bad Search, PDF Files for Online Reading, Not Changing the color of visited links, Non-Scannable text, Fixed font size, Anything that Looks Like an advertisement, opening new browser windows and Not answering user’s questions.
Typos and Grammar:
The article can be on some idea/product/service, everyone expects perfect grammar on your website, grammatical mistakes and worst typos should be avoided. The information provided in your article should be an authentic one; you must be sure of the content and review many times before going live.
Auto Playing flash videos/background sound:
Automatically playing of video and audio when the user visits your site would be bit annoying to the user .If you want to add some video or audio then you should make sure to include a skip button so that your visitors won’t have to sit through it every time. Simple interface are preferred like regular java and HTML.
If your visitor can’t find what they are expecting in few seconds. You should make sure to have a very clear navigation .some key navigation on the side bar is preferred.
Slow loading speeds:
Researchers have found out that 47% of users wants the webpage to be loaded within 2 seconds and around 40% will leave the webpage if it takes more than 3 seconds to load. The visitors expectation changes with the loading times and there are 3 important time limits to consider
0.1 second: If the webpage loads within 0.1 second, then people will think that it was loaded because of their action and not the computer’s. This can be called as direct manipulation and is important if you want visitors to stay on your website.
1 second: This can be called as slight delay and user will start to think that the computer is generating results instead of them, this can be of no big issue as there are less chances of people leaving your website because of slight delay.
10 seconds: This can be called as major delay and user tries to leave the web page soon if it is going to take any more time. However a progress bar might help which tells the user, approximately how much more time he/she has to wait.
If the users does not have any content to read from your blog, then they do not have any reason to stay. Hence updating the content should be one of your most important concern. However if you post too many contents, then visitors might get irritated and can avoid your web page. Balancing between posting new contents and giving some time after each post is very important.
The above listed points covers limited reasons for losing attention for a website. However it is recommended for the users to do a thorough research for detecting the exact reason(s) for losing attention for a website.
Some tips to improve traffic to your website:
There are several ways to optimize your website, we have listed some of the key factors:
Social media effect:
Around ⅔ population of entire world use social media, use this to your advantage. One of the best ways to improve traffic of your website is to share your content through social media. But be careful where you post your content, lots of heavy images in your content is more suitable for social media like instagram rather than Google+.
Optimize On-Page SEO:
Optimizing your content for search engine should be one of your primary goals. Does your post have good content? Does your post have good design? There are many ways to optimize your content, such as adding internal links, which makes your website more stickier, Optimizing images for search and Long-Tail keyword research to name a few.
Responsive websites attract users:
Responsive websites have become a need because many user have shifted from desktop PCs to mobile devices. Visitors generally don’t like to roam around the website by scrolling throughout their visit. Unresponsive websites generally have high bounce rates. Website owner should ensure that the website is accessible and comfortably viewable for the visitors.