Youtube is the second largest search engine after Google with 2 million searches per day. That’s a big number, isn't it? People love to watch videos rather than reading simply text. Youtube is actually a great platform to get recognized and market your product. Including youtube links in your own domain will increase your traffic indirectly. These links are very much important for SEO purpose.
Google has immense love for rich media i.e. photos, videos, audio, etc. To be found in search results frequently it is required for the content to be optimized properly. Adding this rich media content to the website in an SEO friendly way surely increases the traffic. In case you want to know more about creating SEO friendly blogs, click here.
Just like Google’s ranking algorithm, Youtube also has a complex algorithm for video recommendation. Since Youtube is now owned by Google, so any change in Google algorithm also affects Youtube.
Youtube Links boost SEO ?
Embedded videos can do magic for any blog/website if optimized properly. These videos can work for your website as well as your YouTube channel. By Embedding videos and using YouTube as the host will extend your reach and search engines also get added content to rank. YouTube has a more traffic-building power to the website so embedding youtube videos will certainly increase the traffic to the site.
Some tips to boost your SEO with Embedded YouTube Videos:
1. Proper video keywords and Title
If you want your videos on YouTube to make some noise then keywords should be optimized well in the title of the video. Google Trends is another unique way to do keyword research for your YouTube videos apart from Adwords.
Go to Google Trends and start exploring for something. Searching for any topic will give you related search queries as well as the trend over time to see what keyword terms you might wish to try.
2. Transcribing and Labeling the video
Transcription of the video means you are increasing keywords visibility with additional text. Transcription is mainly useful for how-to videos because it gives users another way to view your explanation.
Subtitles or CC can be added to the videos via video manager. Just go to Edit option and then “Subtitles and CC,” “Add subtitles or CC,” and select a language.
Annotations are used to add labels or a watermark and this is a great way to add your website URL as a live link.
3. Creating video sitemaps
Video sitemaps make sure that Google has indexed your video. As soon as videos are embedded in YouTube, it only does the indexing work which provides better visibility to the video.
4. Sharing in Social Media
Sharing videos on social media sites surely encourage views and giving an increase in website traffic. This careful attention to your videos is good for your SEO because it helps search engines (and humans) to understand what type of content you are sharing.