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Search Engine Optimization
Rated 4.5/5 based on 345 Votes customer reviews

Search Engine Optimization Training

Understanding ways to improve design, architecture of the website and also learn to apply various On page and Off page Optimisation and improve keyword search strategies

Online & Classroom | Latest & Accredited Courseware | 100+ hrs of assignments
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Modes of Delivery

Key Features

Instructor Led Live online training
24 Hours total immersive Hands-on training sessions
Get mentored by an industry expert
Log into the sessions from anywhere

Description

Marketing is key to the existence of any business and when it comes to Internet marketing, companies must ensure that they are always at the top of search engine rankings which ultimately leads to conversion and promotes the company’s reputation as a trustworthy source of information and of products. With technologies such as apps and social search, it is important to know all the options that can be used to harness conversion. Zeolearn’s course on Search Engine Optimization will teach you all the tips and tricks to ensure high rankings for your business. You will learn about on page optimization, off page optimization, design and architecture, SEO algorithms and other techniques to optimize content for search engines that will generate search traffic.

Here’s what you will learn!

  • Learn how to create amazing content that will follow SEO best practices and avoid black hat tactics that will result in more organic clicks
  • Learn how to improve design and architecture of the website to provide the best user experience and retain customers
  • Learn how to track and improve conversions by analysing number of visits and understanding Google Analytics
  • Learn to apply various On Page and Off Page Optimization and improve keyword search strategies  

Is this course right for you?

Digital Marketing professionals and Managers, Marketing Managers, students and entrepreneurs, who want to improve their digital marketing strategy will benefit from this course.

What do you need to be familiar with?

Knowledge or experience in Digital Marketing will be beneficial.

Curriculum

  1. How SEO can help improve business
  2. How Search Engines works
  3. What is SEO
  4. Key audiences for web site
  5. What affects rankings
  6. Four dimensions of SEO
  1. What is On-page Optimization
  2. Keyword Research with Google Keyword Planner
  3. How to select Domain Name?
  4. Page Naming {URL Structuring} and Folder Naming
  5. Image Naming, Image Title and ALT Tags Creation
  6. What are Meta Tags - Description, Keywords, Author, Country, Robots
  7. Redirection Tags
  8. Headings Tags {H1 to H6}
  9. What is Content Writing?
  10. SEO Friendly Content Writing {Insert keywords in content}
  11. Anchor Text, Link Title
  12. Robots.txt file use and creation
  13. HTML Sitemap creation
  14. XML Site Map Creation
  15. ROR text sitemap
  16. Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
  17. Why is Alexa Rank Important?
  18. Alexa Integration
  1. What is Off Page Optimization?
  2. Outbound and inbound Links
  3. Why backlinks are important?
  4. How to get backlinks?
  5. Difference between follow and no follow backlinks
  6. What is Google Page Rank?, How to increase Page Rank?
  7. Search Engine Submissions
  8. What is Off Page content writing?
  9. Directory Submissionso Article writing and submissions
  10. Press release writing and submissions
  11. Types of link building
  12. Google's Disavow Tool
  1. What is Search Engine Compatible Site Architecture?
  2. Elements of Site Architecture That Impact Search Ranking
  3. Domain
  4. Directory Structure
  5. File Naming
  6. Page File Extensions
  7. Navigation Menus
  8. Multiple Entry Points
  9. Heading Tags
  10. Robots META Tag
  11. Robots Exclusion Protocol (Robots.txt File)
  12. Error Trapping
  13. Site Maps
  14. Cascading Style Sheets (CSS)
  15. Server Side Includes (SSI)
  16. Remaining Site Architectural Elementso Benefits of Search Engine Compatible Site Architecture
  1. Keyword-Rich Body Text
  2. Text Heavy Home Page
  3. SEO Copywriting
  4. Heading Tags
  5. Build Your Copy Around Your Keywords
  6. Text Links
  7. Advantages of Text Links
  8. Navigation Menus
  9. Link Title Attributes
  10. Assignment 1 (Tutor-Graded)
  11. Lesson 4 = Dynamic Content
  12. What is Dynamic Content?
  13. How Dynamic Content Impacts Search Engine Compatibility
  14. Optimization for Dynamic Web Sites
  15. Workarounds for Dynamic Web Content
  1. Graphics and the Web
  2. Graphic-Heavy Pages
  3. Alt IMG Attributes
  4. Graphical Navigation Menus
  5. Navigation buttons
  6. Image Maps
  7. Drop Down Menus
  8. Disadvantages
  9. Accessibility
  1. Introduction to Local Search
  2. Local Search Ranking Factors
  3. Optimizing Local Presence
  1. Introduction to Site Audits
  2. Content and Crawl issues
  3. Sitemap
  4. Robots.txt and Canonicalization issues
  5. Information architecture
  6. Internal link and Inbound link issues
  7. On Page and Site Speed Issues
  8. SEO Audit
  1. How the Panda update changes SEO?
  2. Penguin Update
  3. Hummingbird Update
  4. Mobile Friendly Update
  5. Tracking SEO Performance

Frequently Asked Questions

Successful SEO practitioners can help elevate a business by attracting and retaining customers and promoting their websites. This they do by ensuring that their websites have content that generate the right signals which in turn generate clicks.Our course on SEO will expose you to all the factors that will ensure that your business ranks well. From learning about how to create content and graphics to understanding about Google Keywords and search engine algorithms, you will understand all that attracts and repels search engines, which in turn will help accomplish business objectives like Lead Generation, Online reputation management and so on.
After completing our course, you will be able to:
  • Design websites that follow SEO best practices
  • Understand how SEO can help elevate website rankings
  • Perform SEO audits and implement local SEO
  • Implement on page and off page optimization
  • Understand how to write killer content and manage graphics to give users a better experience
  • Design websites that conform to all standards
  • Understand how to avoid designs that are penalized by search engines
Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will use SEO best practices and design a website, with full support from your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.
Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.
You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.
  • Your classes will be held online. All you need is a windows computer with good internet connection to attend your classes online. A headset with microphone is recommended.
  • You may also attend these classes from your smart phone or tablet.
Don’t worry, you can always access your class recording or opt to attend the missed session again in any other live batch.

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