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Social Media Marketing
Rated 4.5/5 based on 123 Votes customer reviews

Social Media Marketing Training

Understanding about social media, the opportunities it provides and learn how to devise a goal oriented, strategic marketing campaign and improve your social media engagement

Online & Classroom | Latest & Accredited Courseware | 100+ hrs of assignments
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Modes of Delivery

Key Features

Instructor Led Live online training
24 Hours total immersive Hands-on training sessions
Get mentored by an industry expert
Log into the sessions from anywhere

Description

Businesses, big and small have discovered the potential of social media platforms as a great tool for marketing. With incentives such as increased brand recognition, increased customer loyalty, and higher conversion rates, most organisations are jumping onto the social media bandwagon. While some do manage to reap the benefits of such marketing campaigns, others do not, and the primary reason for this is the lack of understanding on how best to leverage this platform to get results. Zeolearn’s course on Social Media Marketing is well-rounded, with crisp course ware and plenty of hands on exercises that will teach you how to use various platforms and devise effective marketing campaigns. Learn how to use Facebook, Twitter, LinkedIn and other social media outlets in your customer outreach programme and maximise your earning potential.

Here’s what you will learn!

  • Understand about social media, the opportunities it provides and how to leverage it to expand your business.
  • Learn how to devise a goal oriented, strategic marketing campaign and improve your social media engagement.
  • Learn to promote your brand, earn customer trust and loyalty and build relationships by writing and creating great content.
  • Learn how and when to use Facebook, Twitter, blogs and other social media outlets.
  • Learn to measure the conversion and the success of your campaign.

Is this course right for you?

Marketers, Designers, Entrepreneurs, Business Owners and students who want to make a career in the digital space will benefit from this course.

What do you need to be familiar with?

  • Basic computer knowledge
  • Knowledge of internet and marketing tools

 

Curriculum

  1. Trajectory of digital marketing and Social Media
  2. Social media success stories
  3. Differences between traditional and social media marketing
How to create effective and measurable strategy
  1. Twitter for brand building, customer engagement
  2. Real time monitoring of Twitter with tools like TweetDeck, Klout, PeerIndex
  1. How to build your audience?
  2. Competitive research
  3. How to control Facebook advertising costs
  4. How to convert fans into customers
  1. Measure your ROI
  2. Reach metrics to track Connections, Followers, Likes, Subscribers and Vistors
  3. How to measure engagement
  4. Conversion metrics

Frequently Asked Questions

Social media has now gained acceptance as a great tool for marketing, allowing one to create brand awareness, reach out to more people, provide better customer service, and reduce cost of advertising. Indeed, social media can be a big game changer, provided it is done right. Marketers need to be aware of social media etiquette and how best to strategize marketing campaigns that will result in maximum conversion.Zeolearn’s course is designed to provide you with this knowledge. With in-depth courseware on how and when to use social media, the tools and techniques to reach out effectively and hands on practice sessions on measuring and analysing the effectiveness of your campaigns, this course is designed to make a social media expert out of you.
After completing our course, you will be able to:
  • Understand why social media is so important for business growth
  • Learn the art of strategizing campaigns for brand promotion
  • Learn social media etiquettes and know what works where
  • Aggregate users and build relationships
  • Create brand loyalty and convert maximum users
  • Test the effectiveness of your campaign through various measurement metrics
Towards the end of the course, all participants will be required to work on a project to get hands on familiarity with the concepts learnt. You will strategize and conceptualize a social media campaign around a product, with full support from your mentors. This project, which can also be a live industry project, will be reviewed by our instructors and industry experts. On successful completion, you will be awarded a certificate.
Classes are held on weekdays and weekends. You can check available schedules and choose the batch timings which are convenient for you.
You may be required to put in 10 to 12 hours of effort every week, including the live class, self study and assignments.
  • Your classes will be held online. All you need is a windows computer with good internet connection to attend your classes online. A headset with microphone is recommended.
  • You may also attend these classes from your smart phone or tablet.
Don’t worry, you can always access your class recording or opt to attend the missed session again in any other live batch.

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